Not necessary Research Paper Example | Topics and Well Written Essays - 500 words - 1

Not necessary - Research Paper Example After identification of constituencies, objectives should be set and proper communication channels should be adopted for delivering the probable crisis information to the constituencies (Argenti, 2007). According to Fowler, et.al (2007), top level and middle level managers are much more prepared for crisis as compared to employees. Learning is also a part of the crisis preparation. If the organizations are well prepared before occurrence of a crisis, the employees and management learn from their taken actions and also learn to change according to the needs of a new crisis. The management of an organization plays an active role in preparing for a crisis. In learning from crisis events, there are several barriers for organizations. According to Smith and Elliott (2007), crisis should be used as a means for learning, organizations should learn from crisis, about crisis and for crisis. Learning is not an easy process as there are hindrances in learning such as environmental changes, value systems, refusal of expert opinions and ineffective communication (Smith and Elliott, 2007). Corporate communication is an attractive course and I think that I will be able to obtain much more until the end of this course. In a business setting, communication plays a crucial role and its importance cannot be negated in any circumstances. As a student of corporate communication, I have researched about Primo Small goods Company, which is a meat company in Australia. My learning experience with the company was a good one as I was able to assess corporate environment practically. These kinds of assignments are really helpful for students and provide them a chance to get better equipped with skills that will be required in their future lives and careers. Learning is essential for all the students and I feel that the corporate communication course is providing its students with multiple opportunities to learn. Without effective communication, our day-to-day

Jane Eyre in the Opening 3 Chapters Essay Example for Free

Jane Eyre in the Opening 3 Chapters Essay Charlotte Bronte is the author of the novel Jane Eyre about an orphaned girl struggling throughout the novel to achieve equality and to overcome oppression. In the opening 3 chapters, Bronte emphasizes Jane’s loneliness, lack of familial affection and emphasizes her sensitive nature and inner strength. As we witness Jane being punished and neglected at the hands of her unfeeling aunts and left feeling isolated and out of place in her society. Firstly, we are introduced to Jane, hiding reading a book. This establishes her odd and lonely place at Gateshead hall. As not only is she separated from the rest of the reed family but Bronte explains that she is ‘happy’ and ‘feared nothing except interruption’. To feel safe and content only from being excluded from her family signifies jane’s neglected and troubled childhood. This is indicated as a child should want to be surrounded by family and love. for Jane to be living in ‘despair’ by the sense of this seclusion to be ‘obstructed’ implies her inner strength of independence as she’s willing to find a book and read educating herself instead of moping and giving up. And she’s joyful when emphasises her independence and drive to find a book and read rather than mope. ane sitting and reading by herself, not allowed to play with her cousins, establishes her odd and lonely position at Gateshead Hall. Yet her willingness to find a book to read, rather than just moping, establishes her independence.

Case Study Analysis Ryanair The Low Fares Airline Management Essay

Case Study Analysis Ryanair The Low Fares Airline Management Essay The key objective of this report is to critically evaluate the strategy of Ryanair against the backdrop of the European air line industry and the bludgeoning Budget sector, in response to the challenges facing the Industry as a whole and Ryan air in particular also has evaluated the Ryan airs bid for fellow Irish carrier, Aer Lingus. This evaluation is done by using a strategic analysis of environment and the industry as well as the company, present strategic choices recommended new strategic initiatives and areas for improving strategy implementation using Macro-environment analysis, Industry analysis and Internal analysis. The analysis has been done by using significant theories such as PESTEL analysis, Porters five forces, Strategic group model, key success factors and value chain etc. knowledge on Ryanair. Through the Ryanair environmental analysis unproductive strategic decisions have been identified and finally suggest the recommendations to develop Ryanairs competitive gain in the future. (2.0) Introduction This document is based on the case provided; Ryanair the low-fairs Airline which was written by Eleanor OHiggins, University College Dublin, Republic of Ireland in 2007. Ryanair is Europes first and largest law fares airline which started 1985 by Ryan family. (Ryanair website) Its an Irish airline with head office in Dublin and its biggest operational base at London Stansted Airport in the UK (Ryanair Europes greenest airline n.d).Ryanairs has grown steadily to now in the most environmentally friendly way by investing in the latest aircraft and engine technologies which have reduced fuel burn and CO2 emissions and the implementation of certain operational and commercial decisions. According to the case the report has critically evaluated the strategy of Ryanair against the backdrop of the European air line industry and the bludgeoning Budget sector, in response to the challenges facing the Industry as a whole and Ryan air in particular also has evaluated the Ryan airs bid for fellow Irish carrier, Aer Lingus. For this evaluation as a member of the management consulting firm I have provided a strategic analysis of environment and the industry as well as the company, present strategic choices recommended new strategic initiatives and areas for improving strategy implementation using Macro-environment analysis, Industry analysis and Internal analysis from this document to the senior management team of Ryanair. The analysis of this report was done with the support of the provided case information, Ryanair website, industry related information from academic books, journals, websites, and other publicly available secondary data sources. (3.0) Overview of Ryanair Ryanair is a global airline which provides scheduled passenger airline services between Ireland and the United Kingdom. Starting in 1985 Ryanair followed the example of Southwest Airlines. It was set up with a share capital of just  £1 and a new staff base of 25. Since 1985 to now it has grown massively into one of the Europes largest low fare carrier. In 1990 the company suffered a  £20 million loss and was forced to completely restructure and a new management team was brought in headed by Michael OLeary who made major changes to the airline. Ryanair restructured itself and became a low-fares, no -frills carrier. After the next few years Ryan air significantly slashed its fares further and managed to open up many new routes. Today, Ryan Air has destinations in 26 countries with 950 routes. Also the headquartered in Dublin, employs about 4,200 people, operates with a fleet size of 120 Boeing 737-800, carries approximately 35 Mio passengers a year and had a turnover of 1,692.5 Mio in 2006 with a net profitability of about 10% (Mayor, 2007). Furthermore revenue has risen from à ¢Ã¢â‚¬Å¡Ã‚ ¬231 million in 1998 to à ¢Ã¢â‚¬Å¡Ã‚ ¬2,714 million in 2008 and net profits have increased from à ¢Ã¢â‚¬Å¡Ã‚ ¬48 million to à ¢Ã¢â‚¬Å¡Ã‚ ¬480 million, over the same period despite the worldwide recession and the high oil prices. (3.1) Vision Ryanairs CEO, Michael OLeary, has a vision of a world where the fare could drop to nothing as local communities would subsidize the airline to bring a steady traffic of business people and tourists to their region. (Ryanair Report, 1997) Mission Statement Ryanair will become Europeà ¢Ã¢â€š ¬Ã‚ ²s most profitable lowest cost airline by rolling out our proven `low-fare-no-frillsà ¢Ã¢â€š ¬Ã‚ ² service in all markets in which we operate, to the benefit of our passengers, people, and shareholders. (Mayor, 2007) Ryanair aims to offer low fares that generate increased passenger traffic with a continuous focus on cost-containment and operating efficiencies. Moreover Ryanair has main objective and other objectives to stay as the favorable and low cost airline in Europe. (Please Refer Appendix 01). Also refer Appendix 02 for financial analysis. (3.3) Critical Issues Though Ryanair has gone quite well all the way to now I have identified below critical problems through out the case. Major critical issues are; Negative public image due to aggressive CEO and unfriendly staff. Immature handling of sensitive issues such as criticizing politicians, disabled passengers Misleading advertisements and messy website. Unreasonable ancillary charges for example wheelchair charges, check in baggage charges, refund handling charges etc. Leadership issues (4.0) Environmental Analysis Environment has a great impact on functioning of any business. Environmental analysis is the process of monitoring the organizational environment to identify both present and future threats and opportunities that may influence the firms ability to reach its goals. (Certo Peter 1991). Its important to a business to adapt to the environment to be successful hence it needs to be analysis both internal and external environment. (4.1) External Environment Analysis Purpose of an external environment analysis is to identify or develop a finite list of opportunities that could benefit a firm and threats that could be avoided. Firms should be able to respond either offensively or defensively to the factors by formulating strategies that take advantage of external opportunities or that minimize the impact of potential threats. The external analysis can be divided into macro environment and industry analyses. (4.1.1) Macro Environment Analysis There are several influences of macro-environment on Ryanair within their operating countries. Political, Economical, Social, Technological, Environmental and Legal factors had created a considerable impact in macro environment on the performance in a company. This is known as PESTEL Analysis. Please Refer Appendix 03 (4.1.2) Industry Analysis Industry can be defined as a group of organization or business unit producing close substitutes (Fletcher 2003). The aim of this analysis is to assess the industry environment and answer the following questions. Whatre the forces within the industry which are determining the profitability of the industry? Howre the forces changing and expected to change overtime? How will those changes affect future profitability? For the analysis of Ryanair industry environment have used porters five forces model and Strategic group. Please refer the Appendix 04 05 (4.2) Internal Environment Analysis An internal analysis should be conducted in-order to identify the strengths and weaknesses of an organization. It also assist the firm to find-out its resources and capabilities in-order to utilize those resources to the best potential. The main objective of internal analysis for this case is to measure the Ryanairs resources in terms of other major competitors such as Easy jet and South West air lines. For the internal analysis have used value chain model and key successes factors. Please Refer Appendix 06. (4.2.1) Key successful Factors Key successful factors are some of the important factors which are necessary in business. It brings a comparative advantage to the business. It is highlighted that low-cost companies concentrate on offering the lowest prices as the first critical success factor. Although Ryanair had encountered different problems especially in line with its cost structures, the company had been able to survive and grow in the marketplace. They have implemented different marketing strategy to make the company survive in the competition and to gain a competitive position in the airline market.   Ryanair has recognised recently as the most punctual airline between Dublin and London and also recognised as the second largest airline in United Kingdom and Europes largest low-fares airline because of the strategy of it. Technology related Expertise in given industry technology Scientific technology expertise in airline industry Making Internet the primary base of distribution and marketing Distribution related Accurate filling of customers orders A strong network of communication via internet Low distribution cost Marketing related Fast, accurate technical assistance Courteous customer service Clever advertising Manufacturing related Access to adequate supplies of skilled labor A strong brand identity among the buyers Low cost marketing and distribution methods Skills related Superior work power talent Ability to develop new products and product improvements. Expertise in technology Organizational capability Superior information system Experiential top management SWOT Analysis The SWOT analysis given below is to help Ryanair to achieve their mission and objectives by capitalizing on opportunities using their strengths and reducing their weaknesses and threats. Strengths Ryanair is the 1st to launch low cost flights in Europe and has continuously maintained the low fare policy. They have a strong brand image and strong bargaining power in airport deals. Aggressive and Innovative leadership (CEO- Mr. Michael OLeary). Larger market share New fleets results in maximum aircraft utilization. Weaknesses Earn publicity through negative press reporting which affect brand image. Very poor customer relations which is damaging to the success. Low level of understanding for employees Misleading advertisements about ticket fares and destinations. In-flight mobile phones and gambling can deter some customers Opportunities Withdrawal of traditional companies from most of the less traffic intense point to point routes using regional airports. Industry growth in European air travel industry Being an fine choice of most of the market due to recession Threats Upper middle class economy travelers may seek greater value proposition than just low fares. Increasing Prices of Oil Markets and fluctuating currency issues Terrorism Impending legislations for environment protection. Recommendation. The whole analysis has summarized both pluses and minuses in the company. Through examining the Treats and weaknesses the following recommendation could be illustrates. Following strategies can be used to decrease the weaknesses and avoid threats of the company and improve its competitive upgrading. Total Quality Management The low cost strategy has hided the quality of the service. To attract and retain the customers Ryanair has to follow an effective total quality management process. Efficient total quality management values could make a great difference in the service quality. It will not only enhance the quality but also it will increase the productivity. Thus effective quality management will make the brand identity stronger and make a more brand loyalty with in customer base. Competitors Competitors like easyJet, Air Berlin, Basic Air are catering to the value market division and have established slots at some main airports and providing basic cost effective services. Later acquiring the Aer Lingus would increase Ryanairs showings in stock market and faster growth in to the value oriented market segments. Therefore Ryanair need to be more concern about the low price strategy. Customer Relationship Management In the service sector what is important is the satisfaction of the customers. Due to poor facilities and ancillary services Ryanair has lost their customer relationship. Therefore, a strong CRM strategy should be implemented to minimize the weaknesses of the company. Apart from the CRM strategies Ryanair could move on to CSR projects to draw the corporate position to the organization. (7.0) Conclusion Ryanair is the most favorable low fare airline in the Europe and with this they have been successful all the way so far. But now I can conclude from the above analysis that Ryanair have to develop a successful strategy not for only winning the low fare strategy but gaining a stable position in the value segment and in new non-European markets. References Barrett, S., (2000), Journal of air transportation of Transport Management Vol.6, pp. 13-27 (Butterworth-Heinemann; Oxford) David, F. R. (2005). Strategic Management (10th Ed.). NJ:Prentice hall Fletcher, J. (2003). Strategic Management à Ã‚ ¨ study guide and plan. Edith Cowan University. Lynch, R. (2003), Corporate Strategy, 3rd ed., Prentice Hall Financial Times Mayer, S. (2007). Ryanair and its low cost flights in Europe. University of the Sunshine Coast Queensland (Business Faculty). Retrieved April 23, 2010, from http://www.grin.com/e-book/87815/ryanair-and-its-low-cost-flights-in-europe Paul, V. (2007). French Accent Ryanair Slow on Emotion, Retrieved from April 27, 2010, from http://www.brandchannel.com/brand_speak.asp?bs_id=72 Ryanair case study analysis (2009), Retrieved from April 27, 2010, from http://ivythesis.typepad.com/term_paper_topics/2009/04/case-study-analysis-ryanair.html Ryanair and its low cost flights in Europe (2007), Retrieved from April 28, 2010, from http://www.grin.com/e-book/87815/ryanair-and-its-low-cost-flights-in-europe Ryanair Europes greenest airline. (2006). Retrieved from April 28, 2010, from http://www.ryanair.com/en/about/ryanair-and-the-environment (9.0) APPENDIX Appendix 01 Ryanair main objective is to: Offer the lowest fares at all time on all routes: Ryanair main objective is to establish itself as Europes leading low-fares scheduled passenger airline through continued improvements and expanding offerings of its low-fares service. Ryanair other objectives are to; Continue to find ways of reducing costs Though Ryanair has the lowest cost base of any of its competitors Ryanair can continue to lower its cost base as it grows even if at a slower pace. Ryanair 100% online Ryanair expect continuing to use the internet as its primary point of sale and over the next 5 years the aim is to have 100% of bookings via the internet so as to reduce the costly call centers. Increase the Frequency of Existing Routes On the moment Ryanair have an average of 3.88 flights per day per route. This figure, compared to Easyjet and traditional carriers, is very low. It means that Ryanair is losing out on business passengers who need more flexible timetables. If Ryanair can enhance the frequency on some of their routes they possibly will effectively steal some of the passengers from the traditional carriers thus increasing market share. Open New Routes in Europe There are many possible routes still un-served by low-cost carriers. Ryanair can also open routes where the competition is a more expensive for traditional carrier while attracting customers with the cheaper, no-frills option. Develop Its Smaller Continental Operating Bases Ryanair must look to other operating bases to expand their network. Although there is not the same demand outside there is still sufficient demand to make a considerable profit. Source: http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkcd=1HYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkhl =enHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkct=clnkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkgl=lk) Appendix 02 Financial Analysis Appendix 03 PESTEL ANALYSIS Political In political factor focused on Government stability, Taxation policy, foreign trade regulations and Social welfare policies but in the Ryanair case according to the provided information affected to; Increase of route charge by the government In 2006, airport and handling charges increased by 21%, slower than the growth in passenger numbers, reflecting a net reduction in costs from deals at new airports and bases despite increased costs at certain existing airports such as Stansted. Increase in trade union pressure Some of the countries in Europe have formed a trade-union among each others and due to this it gives the pressure for Ryanair to do business in these countries. Furthermore the Europe Union (EU) has expanded in the past few years and it is a big factor that affects the direction and strategy planning for Ryanair. Government passed The law for carbon emission to aviation industry to compensate further taxes Ryanair replaced its fleet of old aircraft with new more environmental friendly aircraft. The newer aircraft produced 50% less emissions, 45%less fuel burn and 45% lower noise emissions per seat. UK government put on compulsory security measures and restrictions due to terrorism attacks on airlines in August 2006, UK authorities imposed severe security measures at all airports in the face of an alleged imminent terrorist plot to attack up to 10 aircraft on transatlantic routes. Economical According to the Fletcher, 2003; The health of a nations economy affects the performance of individual firms and industries. The economic environment refers to the nature and direction of the economy in which a firm competes or may compete (Fletcher, 2003, M.3, P. 4) Economical Analysis consists of GDP, Price fluctuations, unemployment trends, depreciation of U.S dollars, interest rates and economies of scale etc. In Ryanair case they have affected by; High price ceiling of petroleum products and fuels From 2005 fuel prices are increased and Ryanairs fuel costs represented 35% of operating costs in 2006 compared with 27% the year before. Energy and fuel costs are cause of uncertainty Also jet fuel cost fluctuations are unpredictable and not controllable. Social The socio-cultural environment represents the set of values, ideals and other characteristics that distinguish members of one group from those of another according to the Fletcher, 2003, M. 3, P. 3). Organizations need to be aware of these factors because they can straightly affect the way the organizations manage the operations, more importantly human resources and marketing. Change in the mode of travelling due to the terrorist attacks Because of the terrorists attacks there was a treat that passengers would choose other forms of transport such as trains rather than facing to the inconvenience and expense of checking in luggage and extra time spent in airport security queues. Increase in travelling life style and flying patterns. Technology Many new advances in technologies can affect the way businesses are competing. Technological developments represent a real opportunity for the skillful people who can understand and apply them appropriately. It also helpful to reduce its costs effectively and furthermore can maintain good relationship with customers. Technological analysis consists of new communication technologies, product innovations, new product development and application of knowledge etc. Related to the Ryanair occurred; Technological expansion Ryanair has introduced new technological environmental friendly airlines in order to make profits High fuel efficiency, less noise pollution and lessening of carbon pollution using Boeing 737 planes Ryanair tries to reduce pollution. Web sales/services Ryanair tries completely to do online check-in in the future. Environment This consists of changes in environment that can impact on industries such as tourism and farming etc. nowadays more and more people are concerned about global warming and green house gas effects. According to the case Ryanair affect environment by; Contributing Global warming though Ryanair contribute to the global warming up to some certain they have introduced new aircrafts that reduce fuel burn in 45%. Noise level controls Also they have lower the noise emission in 45% in their new aircrafts. Legal Legal analysis consists of competition law, health and safety, employment law and product safety. As in the case Ryanair affected by; Allegations of misleading advertisement Ryanair accused it of misleading passengers on its website by exaggerating the prices of its competitors in making comparisons. Safety measures; pilots and passengers In July 2006 the Irish high court found out that Ryanair had bullied pilots and forced them to agree to a new contract, pilots had to pay à ¢Ã¢â‚¬Å¡Ã‚ ¬ 15000 for retraining on a new aircraft if they left the airline. In 2006 pilots of Ryanair lodged a pay claim stating that there is significant difference in take home pay between Ryanair and Aer Lingus pilots it also claimed that training pilots were working for nothing. Also the case says Ryanair has charged more money for the insurance than its actual amount. Appendix 04 Porters Five Forces Model. This five forces model is developed by Michael Porter and it described five forces which are Bargaining power of Suppliers, Bargaining power of customers, New entrants, Threat of Substitutes and Competitive Rivalry. These forces have analyzed below according to the Ryanair. Source: http://notesdesk.com/wp-content/uploads/2009/04/porters-five-forces-model.jpg Bargaining Power of Suppliers Aircraft Suppliers Boeing is Ryanairs main supplier. There are only 2 possible suppliers of planes. They are Boeing and Airbus. Fuel Suppliers Price of aviation fuel is straightly related to the cost of oil (Ryanair controls these through hedging Regional and Bigger Airports Regional Airports have little bargaining power as they are heavily dependent on one Airline. Bigger airports, where Ryanairs competitors operate, have greater bargaining power. Ryanairs policy is to try and avoid these airports. Bargaining Power of Customers Low price Customers are price sensitive and they know about the low cost of supplying the service from Ryanair. Distribution power of travel agents was decreasing as prospects used to book tickets from internet or through direct booking. So it was a threat to travel agents, so they employed to offer complete travel solutions to customers. Direct bookings on the Ryanair website has meant that there have been savings in the region of 42.6% in marketing and distribution costs. New Entrants Some barriers to entry there are some regulations when entering to the European countries. High capital investment at the beginning of the new airlines need big financials otherwise there is a threat of losing money. Restricted slot availability makes it more difficult to find suitable airports European countries have many landing slots that were reserved or used by national carriers. Also for new entrants have a need for low cost bases. Threat of Substitutes Other modes of transport the treat of substitutes to the airline industry comes in three main forms. These are road, rail and boat service. Of these, rail would seem to suggest the maximum threat because, certainly around Europe, it offers a brilliant continental service around the main cities that Ryanair fly to. No switching costs for the customer there is no switching cost when changing the traveling mode and there is no close relationship between customers. Competitive Rivalry Most cost advantages can be copied immediately However if any company does choose to race on the same basis as Ryanair there will be heavy pressure on prices, margins and hence on profitability Low frills and low price Ryanair has a benefit over other airlines because their policy of bundling low frills and low prices together means that they are competing for the more price responsive customer. Appendix 05 Strategic Group Model Strategic group is a group of firms in an industry following the same or a similar strategy along the same strategic dimensions. (Fletcher 2003) It consists of competitors competes with similar strategic dimensions such as product, quality, target market, geographical area. Firms are competing directly with the aligned strategic groups as they hold same strategic scope. (Porter 1980) The below graph represent the strategic group analysis for the airline industry. The grouping has been done accordance to the dimensions of quality and price. 1st strategic group This is the basic strategic dimensions of this strategic group and Ryanair provides low cost fares with no frills. Ryanairs major competitor in this strategic group is Easy jet as they contain a similar resource promise in the industry. 2nd strategic group These companies targets the middle class hence they offer fares for a moderate cost and the service contain reasonable quality. The major players in this strategic group are Ethihad, Thai, Qatar and Kuwait air ways. 3rd strategic group: Emirates, British airways and Singapore airways generally targets the high end people. They provide a luxuries service with a high pricing system. According to the Strategic group Model Identifying Strategic group layers would enhance the understanding about the direct competitors, Different bases of competitive rivalry within the strategic group and also the threats and opportunities could be examined very clearly as it narrow downs the major players in the same category.

Jacques Cousteau :: essays papers

Jacques Cousteau Jacques-Yves Cousteau was born in St. Andre de Cubazac, France in 1910. The son of a lawyer, Jacques was warned by doctors to avoid strenuous activities due to chronic enteritis and anenemia. This did not affect his sense for adventure. At age 11, he built a foot working model of a two hundred ton marine crane. At age 13, he made a battery powered automobile. In 1930, at the age of twenty, Jacques entered the French Naval Academy. Form 1933 to 1935 he served in the Far East aboard the cruiser Primaguet and ashore in Shanghai. He trained as a Navy flier until a serious automobile accident ended his aviation career. For his war efforts he was awarded two medals. One for honor and the other, A Purple Heart. Afterwards, he took part in mapmaking study along the Indochina Coast. In 1936, near Toulon, he tried underwater goggles for the first time, and his future course was set. In 1943, he and Emile Gagnan developed the first regulated compressed-air breathing device for sustained, unencumbered diving. After World War II, he created and organized, in conjunction with Commander Philippe Tailliez and Frà ©dà ©ric Dumas, an underwater research unit to carry out technical experiments and laboratory studies in diving. In 1950 he founded "Campagne Oceanographique Francaise". Also, in the same year, Captain Cousteau acquired Calypso, a retired minesweeper of American construction. Over the next year, she was transformed into an oceanographic vessel, and the adventures of the now-famous ship began. In the four decades since, she has sailed literally around the world and has explored many of the planet's major rivers. In collaboration with engineer Jean Mollard, Cousteau designed the Diving Saucer in 1959, a round, highly maneuverable, two-person submersible capable of diving to a depth of 350 meters. In 1965, twin one-man submersibles, the Sea Fleas, were launched by Cousteau. He also directed three experiments in saturation-diving techniques: Conshelf I off Marseille (1962), Conshelf II in the Red Sea (1963), and finally Conshelf III (1965), near Nice, in which six men breathing a helium- oxygen mixture lived and worked at 100 meters for three weeks. This was the first of its kind. Not only is Captain Cousteau a oceanographer, he is also a author and documentarian. Jacques Cousteau has produced more than seventy films for television, films which have won numerous Emmys and other awards. He has also produced three full-length theatrical feature films, The Silent World, World Without Sun, and Voyage to the Edge of the World. Cousteau has written, in collaboration with various co-authors, more than fifty books,

Childcare Level

The expected stage of social development for a child age four is being able to eat with a fork and spoon, despite not being able to use a knife yet the child should be able to skillfully use a fork and spoon on their own. They should also be able to dress and undress themselves, but not yet expected to be able to tie laces, or back buttons. They should also be able to do more hygiene essentials such as washing and drying their hands without any support/ help, and brush their teeth.They should also have developed a skill to show sensitivity towards their friends and other people and show n understanding of how the other person may feel. They should also show a willingness to be around and play with other children, and Like to be Independent and take more control in what they do. They should start to show a sense of humor when talking In a conversation, or wealth an actively.The expected stage of social development for a child age five would be for a child to be able to dress and undre ss themselves with no help, and beginning to learn how to do laces, but may show some difficulty. They should be able to find an Interest In an activity for a longer period of mime, without needing the attention of an adult or getting bored. An example of this would be reading a story or watching a film.They should be able to show an understanding to other people's emotions, and show sympathy and comfort to their friends when they are hurt. As well as this enjoy looking after and petting pets. They will have certain likes and dislikes, and have strong opinions on it; some may have no apparent logic such as cutting a piece of food in a certain way for them to like it. They will be able to choose their own friends, and be able to make decisions whether they like someone or dislike someone for a reason. Childcare Level The expected stage of social development for a child age four is being able to eat with a fork and spoon, despite not being able to use a knife yet the child should be able to skillfully use a fork and spoon on their own. They should also be able to dress and undress themselves, but not yet expected to be able to tie laces, or back buttons. They should also be able to do more hygiene essentials such as washing and drying their hands without any support/ help, and brush their teeth.They should also have developed a skill to show sensitivity towards their friends and other people and show n understanding of how the other person may feel. They should also show a willingness to be around and play with other children, and Like to be Independent and take more control in what they do. They should start to show a sense of humor when talking In a conversation, or wealth an actively.The expected stage of social development for a child age five would be for a child to be able to dress and undre ss themselves with no help, and beginning to learn how to do laces, but may show some difficulty. They should be able to find an Interest In an activity for a longer period of mime, without needing the attention of an adult or getting bored. An example of this would be reading a story or watching a film.They should be able to show an understanding to other people's emotions, and show sympathy and comfort to their friends when they are hurt. As well as this enjoy looking after and petting pets. They will have certain likes and dislikes, and have strong opinions on it; some may have no apparent logic such as cutting a piece of food in a certain way for them to like it. They will be able to choose their own friends, and be able to make decisions whether they like someone or dislike someone for a reason.

Investment casting essays

Investment casting essays Investment casting or lost wax casting has been used by many different cultures for thousands of years. The Egyptians used investment casting to make bronze statues and the Chinese made vessels and a variety of other items by using investment casting. Therefore, it is by no means a new process. The most modern approach, which has been used since the middle of the twentieth century is called ceramic shell casting. Because this is the most modern form of investment casting, I will bee focusing on this particular process for the entirety of the paper. The two different types of patterns used in investment casting are called expendable and permanent. Expendable patters are made of wax, are joint less, and yield a casting with a higher degree of accuracy than the permanent pattern method. The permanent pattern method uses a pattern that is made of wood, steel, or some other type of solid material. Using the permanent pattern method is usually cheaper than the expendable pattern method. One disadvantage of the permanent pattern method is that the molds must be assembled in separate parts, which makes it less accurate than the expendable pattern method. The first step in investment casting when using the expendable pattern method is to manufacture a die. The die is made from strong alloys such as steel and Duralumin or softer fusible alloys where accuracy is less important. Steel dies are the best for long production runs and are machined from a solid piece of steel. Many dies are produced in two or more sections enabling the pattern to be removed once it is cast. After the die is done being machined it is coated with a parting agent or lubricant which helps the pattern to be extracted. The die is used repeatedly to make wax patterns for the investment process. Wax is the most common material used in investment casting. The wax has a low ash content, is compounded from natural and synthetic waxes and resins, and usua...

Akindele Owolabi Essays (991 words) - Academic Writing, Free Essays

Akindele Owolabi Essays (991 words) - Academic Writing, Free Essays Akindele Owolabi Jovonne Bickerstaff English 104-25 October 27, 2015 Critical writing The guidelines for what was considered critical writing in the past was very strict. An important reason for this strictness is that writing could not be shared through different mediums. Unlike the limited amount of mediums in the past, today there are a plethora such as social networking sites, blogs, and online articles. Critical writing in the past took much effort because writers then lacked resources such as online databases. One would have to read multiple books to find things that can be used in his or her writing. Because of the effort it took to write such scholarly essays, there were strict guidelines as to what people would have considered critical writing. In the present, however, critical writing has become easier. There are many sources of information, easier citation methods, and less complicated ways to get writing to the public and all of those things can be done on a single device. Because writers don't have to get through a publisher to have their work seen b y others today, important steps that I feel one's work needs to complete in order to be considered critical writing are omitted. Some of those steps include proper citations, lists of works cited, and statements that are defendable with facts. For me, critical writing can be posted anywhere as long as it uses facts from a credible source of information and gives credit to that source in the proper way. The reason being is if those repercussions aren't taken, false information can be given to the public and the public wouldn't We already have that problem, people not knowing what to believe on the internet, and that is because of poor citing of sources. For me its really all about ensuring the fact that correct information is given. The only way to ensure that in my opinion is to basically prove everything that is being said using already credible facts. A perfect example that shows the results of uncredited pieces was the posting of the infamous picture from the million-man march in 1995. Because no one was giving credit to the Photographer and properly citing it, people mistook that picture for one that was taken in the 2015 anniversary. Another incident where incorrect information was given was during the summer of 2015 when Sandra bland was allegedly killed in police custody. The way she died is still is unknown however one day someone decided to post a video of a dead woman getting dragged out of a police car with no proof that it was Sandra bland but still claiming that it was her. This is why citing is important, it prevents false information from being spread. Although I have strict guidelines as to what I consider critical writing, that is not to say I think writing that I don't consider critical should be ignored. The article Can We Stop Pretending That Ben Carson Is Running for President? By Jason Johnson is a perfect example of writing that shouldn't be ignored but isn't considered critical writing to me. To me this article is not considered critical writing because it doesn't have some of the factors that I stated previously. It does not properly cite all sources and does not have a part of the article dedicated to works cited. Johnson states multiple things without having solid facts to defend them or giving credit to his sources. For example, Johnson states "Gingrich, who raised $23 million in his campaign, only to win one primary state. In the meantime, he managed to go to the all-important Hawaiian primary just in time for his wedding anniversary". Although what he states about Gingrich's whereabouts and actions may be facts, I don't see where he got the information on. Johnson goes on to state more stats on different presidents' campaign totals and what they used the money for but we still don't know where he got the information from. That is why I don't see this article and others that are similar to is as critical writing. For quick information although it may not be completely true, I would read the article. A great example of critical writing to me is Writing