Sitting Shiva Essays - 1311 Words

Sitting Shiva When a loved one dies, it is common for the mourners to immerse themselves in their particular religious traditions. From Buddhism to Christianity to Hinduism, dealing with death and the existence or nonexistence of an afterlife is a fundamental issue that ties people to their faiths. Often the rituals and traditions surrounding death offer insight into other parts of the religion. Blu Greenberg writes in How to Run a Traditional Jewish Household, No matter what, each one of us will die, and just as there is a way to live as a Jew, there is a way to die and be buried as a Jew. (287) The custom of sitting Shiva is one part of dying and being buried as a Jew. Judaism considers two basic principles when the laws†¦show more content†¦After the funeral service, it is customary for friends of the mourners to prepare the seudat havraah, the meal that begins the process of healing and repair (Greenberg 293). This meal usually consists of bread, hard-boiled eggs, chickpeas and bagels (Robinson 190). The hard-boiled egg symbolizes fertility and reminds the mourners that death is a continuation of the natural cycle (Robinson 190). The other foods are also circular, showing the cycle of life and death (Robinson 190). The seudat havraah begins the formal mourning process, called Shiva, which takes its name from the Hebrew word for the length it lasts, seven days (Robinson 190). As with most Jewish customs, sitting Shiva has its roots in the Hebrew Scriptures. Establishing the first seven days as the most intense stage of mourning is based on an interpretation of a verse in Amos (8:10): And I will turn your feasts [which usually lasted seven days] into mourning, and all your songs into lamentations; and I will bring sackcloth upon all loins, and baldness upon every head; and I will make it as the mourning for an only son; and the end thereof is a bitter day. (Kolatch 63) Since feasts were celebrated for seven days, this scripture passage suggests that Shiva must last seven days as well (Kolatch 63). Jews also sight Genesis 50:10 which tells of Joseph mourning for his father, Jacob, for seven days (Kolatch 63). Jews follow very specificShow MoreRelatedHumanities Event: Kinetic Art movement Essay525 Words   |  3 Pagesutensils, tiffin and several other pieces and joined it all together creating a huge semi-circle shaped art. Also in the area I saw several sculptures of God, Goddess, Jewelry and Wedding Jewelry. To mention a few were the sculptures of the Buddha, Lord Shiva, Lord Ganesh, Sarasvati and Siddhi. Finally, I made my way on the second floor where the museum displayed arts and sculptures for Africa. I did not spend much time reading history, rather I slowly walked across the display. I saw linguist staffsRead MoreComparing the Iconography and Mythology of Two Major Hindu Deities1589 Words   |  7 Pagescreated the universe, Vishnu maintained it and Shiva destroyed it. These three gods comprise the Hindu trinity (the trimurti) and are considered to be the leading gods of the religion, especially Brahma, who is the oldest of all the gods. This point is questionable though as the Visnu Purana talks of Brahma emerging from Vishnus navel to maintain the world after Vishnu has created it and then he returns to the navel after Shiva has destroyed it. If this is the case then VishnusRead MoreKumar Sambhav2921 Words   |  12 PagesShivas son, however, Shiva had won over Kama-deva (the god of love). Parvati performed great tapasya (or spiritual penance) to win the love of Lord Shiva. Consequently, Shiva and Parvatis son Kartikeya is born and kills Tarakasur to restore the glory of Indra, the king of Gods. BRIEF SUMMURY One of Kalidasas greatest works is Kumarasambhava. Critics maintain that Kalidasa wrote only the first eight chapters of the epic poem. The work describes the marriage of Lord Shiva and his consort ParvatiRead MoreEssay about Bharata Natyam1999 Words   |  8 Pagesuniversal theories concerning Bharata Natyams origin , except for one. This is the mythological story of Lord Shiva, who is considered the supreme lord of dance. This divine dance form was first performed by Lord Shiva his wife Goddess Parvathi in the heavens. This is the reason why the Bharata Natyam dancer is considered as a worshipper of the Divine. The dance performed by Lord Shiva is known as Tandava, meaning the dance of the universe. The following is a description of Lord Shivas well-knownRead MoreThe Shiva Vishnu Temple Essay1506 Words   |  7 PagesShiva Vishnu Temple The wooded landscape of Parma, Ohio is home to the Shiva Vishnu Temple. Upon arrival one can see twin gilded shikhars, which adorn the rooftop of this unique building set among the trees. This Vedic temple sits on 32 acres of steep hillsides and woodlands which are highly visible from the long, wrap-around, glassed-in corridor leading from the parking area to the temple entrance. Once inside the building, shoes are to be removed before entering the sacred space. Brightly coloredRead MoreGrief And Grief By Mark Twain1410 Words   |  6 Pageshandfuls of dirt. The rabbi then repeats Psalm 91 and El Maleh Rachamim. The family then sits â€Å"Shiva† for 7 days, traditionally. Shiva consists of the immediate family sitting, usually on small stools, while they receive guest. Usually at the home of the one who has passed on; excepting callers who generally bring food and well wishes. The torn garment or ribbon is worn throughout the sitting of Shiva. This is often used as an oppo rtunity to allow the family to draw closer together and set any differencesRead MoreReflection Of Hinduism991 Words   |  4 Pagesgoddesses of Hinduism amount to thousands or even million, all representing the many aspects of Brahman. Therefore, this faith is characterized by the multiplicity of deities. The most fundamental of Hindu deities is the Trinity of Brahma, Vishnu and Shiva - creator, preserver and destroyer respectively. I personally know that Hindus worship spirits, trees, animals and even planets. I have been to Hindu temples before and, I have been to the Hindu temple we went last week before. From my experienceRead MoreMovie Analysis: The Attic by Satyajit Ray1128 Words   |  5 Pagesnankhatai biscuits , sitting on tin chairs at Nagen’s tea stall, next to a grocery shop and opposite to a temple of Lord Shiva. Nagen babu was in mid-sixties with a typical Bengal- village look. Clean-shaven and neatly combed white hair, he was wearing a dhoti, and a blue-stripped shirt , peeping through his green shawl. They met a stranger there, referred to as Mr. Sanyal by Nagen babu. He was a peculiar man. He was neither eating, nor drinking tea, instead was sitting with head bent over theRead MoreMovie Analysis: The Attic by Satyajit Ray1113 Words   |  5 Pagestwo nankhatai biscuits , sitting on tin chairs at Nagen’s tea stall, next to a grocery shop and opposite to a temple of Lord Shiva. Nagen babu was in mid-sixties with a typical Bengal- village look. Clean-shaven and neatly combed white hair, he was wearing a dhoti, and a blue-stripped shirt , peeping through his green shawl. They met a stranger there, referred to as Mr. Sanyal by Nagen babu. He was a peculiar man. He was neither eating, nor drinking tea, instead was sitting with head bent over theRead MoreThe Ultimate Goal of Hinduism Essay1649 Words   |  7 Pagessame as Brahman, the supreme being and reality. This is learned through the cycles of life, death, and reincarnation (Berkely Center for Peace, Religion, and World Affairs, n.d.). Hinduism has 4 main gods, called deities that are worshipped: Brahma, Shiva, Vishnu, and Lakshmi. Brahma is part of the trimurti, or group of three gods responsible for the creation, upkeep and destruction of the earth. Brahma is said to have created the world and all the creatures found within it. Out of the four gods listed

Kill A Mockingbird By Harper Lee - 1122 Words

Everyone remembers the days of their innocence and everyone remembers when it was taken away, but what does innocence really mean? Innocence means one is unsullied and does not yet know evil. In Harper Lee’s To Kill a Mockingbird, the mockingbirds represent the novel’s innocent characters. Scout and her older brother Jem live in the old town of Maycomb, Alabama. The two encounter different instances in which they begin to notice and question what has been occurring around them, as their father Atticus takes on a case. Harper Lee depicts how innocence fades as children grasp the painful realities they experience when Scout and Jem face harsh criticisms, are helpless against atrocities, and realize a new perspective. Jem is pressured when†¦show more content†¦Maycomb has a disease of racism and that injustice is directed towards the Finches because Atticus is defending an African American man. Scout and Jem will sacrifice a part of their innocence with the experience they gain from hearing more abusive comments and criticisms as the Tom Robinson case grows nearer. Scout and Jem are powerless against the Tom Robinson case’s verdict. Jem believes that in court, justice will always prevail. He is positive that Tom Robinson would be found innocent because Atticus made it evident that Tom could not have beaten and raped Mayella Ewell because his left arm was of no use. However, it all comes crashing down when the prejudice and bigotry of the jury’s decision is read aloud, â€Å"‘Guilty†¦ guilty†¦ guilty†¦ guilty†¦Ã¢â‚¬â„¢ I peeked at Jem: his hands were white from gripping the balcony rail, and his shoulders jerked as if each â€Å"guilty† was a separate stab between them† (282). Jem loses more of his innocence as he is unable to comprehend such a horror and realizes he could not do anything about the guilty verdict. Later, Scout hears Miss Gates tell Miss Stephanie Crawford that it was about time somebody taught the African Americans a lesson since they were overstepping their boundaries. Scout asks Jem how Kill A Mockingbird By Harper Lee - 1122 Words â€Å"There’s nothing more sickening to me than a low-grade white man who’ll take advantage of a Negro’s ignorance† (Lee 296). In the book To Kill A Mockingbird, Harper Lee uses many different conflicts to prove the point that overcoming obstacles is tough to do alone. The narrator of this book is Scout Finch, who takes us through her childhood in a city called Maycomb in Alabama in the 1930s. Maycomb is like every other city in the south, most people being racist. Scout and her brother, Jem, are the children of Atticus Finch, who tries to teach them many lessons about growing up and about life. Atticus is the lawyer for a black man named Tom Robinson in a trial where he is being trialed for raping a white woman named Mayella Ewell. It is a detriment that Tom is black because there is a lot of racism. Mayella’s family is a dirty and disrespectful family in that town. In the novel To Kill A Mockingbird, Harper Lee uses conflict to show that overcomin g obstacles cannot be done by a single person. The first example is how Scout needs a lot of support from Atticus and Jem. Scout is considered a tomboy, and will fight anyone when she gets mad. Se must learn to squelch her urge to get in a fight. She needs help being able to handle situations more maturely, and to get over the obstacle of her youth. After Scout got in a fight, Atticus tells her, â€Å"You just hold your head high and keep those fists down. No matter what anyone says to you, don’t let ‘em get your goat. Try fighting withShow MoreRelatedKill A Mockingbird By Harper Lee1049 Words   |  5 PagesTo Kill a Mockingbird: How a Story could be based on True Events in Everyday LifeDaisy GaskinsCoastal Pines Technical Collegeâ€Æ'Harper Lee was born in Monroeville, Alabama. Her father was a former newspaper editor and proprietor, who had served as a state senator and practiced as a lawyer in Monroeville. Also Finch was known as the maiden name of Lee’s mother. With that being said Harper Lee became a writer like her father, but she became a American writer, famous for her race relations novel â€Å"ToRead MoreTo Kill a Mockingbird by Harper Lee1000 Words   |  4 Pagesworld-wide recognition to the many faces of prejudice is an accomplishment of its own. Author Harper Lee has had the honor to accomplish just that through her novel, To Kill a Mockingbird, a moving and inspirational story about a young girl learning the difference between the good and the bad of the world. In the small town of Monroeville, Alabama, Nelle Harper Lee was born on April 28, 1926. Growing up, Harper Lee had three siblings: two sisters and an older brother. She and her siblings grew up modestlyRead MoreKill A Mockingbird By Harper Lee873 Words   |  4 PagesIn the book, To Kill a Mockingbird, Harper Lee illustrates that â€Å"it’s a sin to kill a mockingbird† throughout the novel by writing innocent characters that have been harmed by e vil. Tom Robinson’s persecution is a symbol for the death of a mockingbird. The hunters shooting the bird would in this case be the Maycomb County folk. Lee sets the time in the story in the early 1950s, when the Great Depression was going on and there was poverty everywhere. The mindset of people back then was that blackRead MoreKill A Mockingbird By Harper Lee1290 Words   |  6 PagesHarper Lee published To Kill a Mockingbird during a rough period in American history, also known as the Civil Rights Movement. This plot dives into the social issues faced by African-Americans in the south, like Tom Robinson. Lee felt that the unfair treatment towards blacks were persistent, not coming to an end any time in the foreseeable future. This dark movement drove her to publish this novel hopeful that it would encourage the society to realize that the harsh racism must stop. Lee effectivelyRead MoreHarper Lee and to Kill a Mockingbird931 Words   |  4 PagesHarper Lee and her Works Harper Lee knew first hand about the life in the south in the 1930s. She was born in Monroeville, Alabama in 1926 (Castleman 2). Harper Lee was described by one of her friends as Queen of the Tomboys (Castleman 3). Scout Finch, the main character of Lees Novel, To Kill a Mockinbird, was also a tomboy. Many aspects of To Kill a Mockingbird are autobiographical (Castleman 3). Harper Lees parents were Amasa Coleman Lee and Frances Finch Lee. She was the youngestRead MoreKill A Mockingbird By Harper Lee963 Words   |  4 Pagesgrowing up, when older characters give advice to children or siblings.Growing up is used frequently in the novel To Kill a Mockingbird by Harper Lee. Harper Lee uses the theme growing up in To Kill a Mockingbird to change characters opinion, develop characters through their world, and utilizes prejudice to reveal growing up. One major cause growing up is used in To Kill a Mockingbird is to represent a change of opinion. One part growing up was shown in is through the trial in part two of the novelRead MoreKill A Mockingbird By Harper Lee1052 Words   |  5 PagesTo Kill a Mockingbird by Harper Lee takes place in Maycomb County, Alabama in the late 30s early 40s , after the great depression when poverty and unemployment were widespread throughout the United States. Why is the preconception of racism, discrimination, and antagonism so highly related to some of the characters in this book? People often have a preconceived idea or are biased about one’s decision to live, dress, or talk. Throughout To Kill a Mockingbird, Harper Lee examines the preconceptionRead MoreKill A Mockingbird, By Harper Lee1197 Words   |  5 Pagessuch as crops, houses, and land, and money was awfully limited. These conflicts construct Harper Lee’s novel, To Kill a Mocking Bird. In To Kill a Mocking Bird, Lee establ ishes the concurrence of good and evil, meaning whether people are naturally good or naturally evil. Lee uses symbolism, characterization, and plot to portray the instinctive of good and evil. To Kill a Mocking Bird, a novel by Harper Lee takes place during the 1930s in the Southern United States. The protagonist, Scout Finch,Read MoreKill A Mockingbird By Harper Lee1695 Words   |  7 PagesIn To Kill a Mockingbird Harper Lee presents as a ‘tired old town’ where the inhabitants have ‘nowhere to go’ it is set in the 1930s when prejudices and racism were at a peak. Lee uses Maycomb town to highlight prejudices, racism, poverty and social inequality. In chapter 2 Lee presents the town of Maycomb to be poverty stricken, emphasised through the characterisation of Walter Cunningham. When it is discovered he has no lunch on the first day of school, Scout tries to explain the situation to MissRead MoreKill A Mockingbird By Harper Lee1876 Words   |  8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, her

AIG Current Issues Pertaining to Business Law Free Essays

AIG (American International Group Inc) has most recently been a common feature on American as well as international headlines following its possibility of going into liquidation as a result of financial difficulties. The federal government bailout extended to the company to help it in reviving its activities has also been a topic of discussion. Following all these, issues related to business law have been a common occurrence as AIG fights legal battles and accusations from enraged customers demanding their investment monies. We will write a custom essay sample on AIG Current Issues Pertaining to Business Law or any similar topic only for you Order Now AIG has as a result lost clients, employees and business in general. This paper focuses on these and other current events pertaining to business law at AIG. Analysis AIG was recently faced with an economic downturn as a result of the current economic crisis. AIG is said to have made losses worth $62 billion in the fourth quarter of 2008 (Sorkin, 11-14). As a result, it has not been able to pay its credit dues on time. Creditors are constantly knocking on AIG’s doors to obtain their money as they fear that the company could fail to pay them under the current financial difficulties it is experiencing. AIG has resulted in selling its assets in order to meet its obligations to creditors and beginning 2008 it obtained bailout from the government. Following the government bailout, AIG is no longer a wholly private company. The majority shares of AIG are now in the hands of the government hence it expects to receive more government control. AIG traded 79.9 percent of its shares for the federal government bailout. The government now possesses the rights to suspend dividends to the previously common and preferred stock. This is an indication that the company has ceased from being a fully private company to a nationalized one. It therefore owes the citizens who are represented by the government to operate profitably as well as repay the loan advanced by the government from the tax payer’s money. As a result of the government bailout, AIG has to adjust itself to the government’s requirements and laws that have been set for companies obtaining bailout. For example, The House of Representatives passed a requirement that all companies receiving federal government bailout exceeding $5 should pay 90 percent on bonuses given by companies. The companies must also operate with positive net value so that they can be able to pay up the loans advanced. If this is not so, the government will force companies that cannot pay up into liquidation Mich, 23-25). AIG has been under scrutiny following the handsome benefits that were issued to its more than 400 employees in the financial products division ranging between $1 million and 6.4 million. This follows the fact that AIG received $170 billion as federal government bailout which has necessitated investigations on how AIG was spending the taxpayer’s money. (Turkish Weekly, 22-29). The government owns 79.9 percent of AIG now and as a result the public is the major shareholder of the company and this is what has created a major uproar in the public about AIG’s activities. There are claims that the company is not taking its responsibilities towards shareholders in a serious manner. Edward Liddy, AIG’s chief executive officer told the congress in March, 2009 that the company had asked the employees to return half of the bonuses received (Sorkin, 19-23). Further, he argued that the reason for the hefty bonuses was an attempt to retain employees in the financial products division. How to cite AIG Current Issues Pertaining to Business Law, Papers

Salome Monologue Essay Research Paper Example For Students

Salome Monologue Essay Research Paper A monologue from the play by Oscar Wilde NOTE: This monologue is reprinted from Representative One-Act Plays by British and Irish Authors. Ed. Barrett H. Clark. Boston: Little, Brown, and Co., 1921. SALOME: I am amorous of thy body, Iokanaan! Thy body is white, like the lilies of the field that the mower hath never mowed. Thy body is white like the snows that lie on the mountains of Judaea, and come down into the valleys. The roses in the gardens of the Queen of Arabia are not so white as thy body. Neither the roses in the garden of the Queen of Arabia, the garden of spices of the Queen of Arabia, nor the feet of the dawn when they light on the leaves, nor the breast of the moon when she lies on the breast of the sea. There is nothing in this world so white as they body. Suffer me to touch thy body. Thy body is hideous. It is like the body of a leper. It is like a plastered wall, where vipers have crawled; like a plastered wall where the scorpions have made their nest. It is like a whited sepulchre, full of loathsome things. It is horrible; thy body is horrible. It is of thy hair I am enamoured, Iokanaan. Thy hair is like clusters of grapes, like the clusters of black grapes th at hang from the vine-trees of Edom in the land of the Edomites. Thy hair is like the cedars of Lebanon, like the great cedars of Lebanon that give their shade to the lions and to the robbers who would hide them by day. The long black nights, when the moon hides her face, when the stars are afraid, are not so black as thy hair. The silence that dwells in the forest is not so black. There is nothing in the world that is so black as thy hair. Suffer me to touch thy hair. Thy hair is horrible. It is covered with mire and dust. It is like a crown of thorns placed on thy head. It is like a knot of serpents coiled round thy neck. I love not thy hair. It is thy mouth that I desire, Iokanaan. Thy mouth is like a band of scarlet on a tower of ivory. It is like a pomegranate cut in twain with a knife of ivory. The pomegranate flowers that blossom in the gardens of Tyre, and are redder than roses, are not so red. The red blasts of trumpets that herald the approach of kings, and make afraid the enemy, are not so red. Thy mouth is redder than the feet of those who tread the wine in the wine-press. It is redder than the feet of the doves who inhabit the temples and are fed by the priests. It is redder than the feet of him who cometh from a forest where he hath slain a lion, and seen gilded tigers. Thy mouth is like a branch of coral that fishers have found in the twilight of the sea, the coral that they keep for the kings! It is like the vermilion that the Moabites find in the mines of Moab, the vermilion that the kings take from them. It is like the bow of the King of the Persians, that is tainted with vermilion, and is tipped with coral. There is nothing in the world so red as thy mouth. Suffer me to kiss thy mouth. I will kiss thy mouth, Iokanaan. I will kiss thy mouth.

The most important reason free essay sample

What was the most important reason for the abolition of the slave Trade? By the time that the slave trade had been abolished in Britain and her colonies in 1807 eleven million men, women and children had been snatched from their homes. For historians understanding the factors that led to the abolition of the trade remains an important task. Whilst there is clearly a consensus on the main factors that led to this seismic and historic event there is obviously a difference in opinion on the most important due to the degree of subjectivity the question poses.The key factors that caused the abolition were the work of the working class, both their moral views as well as petitions; Economic factors; the work of black people and the middle class. The evidence have seen has led me to firmly and fervently believe that Economic factors played the most important role. Money makes the world go round and in the latter stage of the 18th century slavery was not making enough of it. We will write a custom essay sample on The most important reason or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Due to a rise in cheap sugar, a result of increased production in Central America, demand for West Indian sugar fell. As plantations closed, demand fell.Whilst in 1 771 2728 slaves were imported onto Barbados, a year later none were. Slavery became less profitable and in many cases the slaves themselves went from an asset to a liability. Furthermore, an increase in slave rebellion and revolts led to increased expenses. This epiphany caused the plantation owners to realize the benefit of employing former slaves. This was not due to them having a moral realization or hearing the terrible accounts of slaves, not even the cries of the British working class back home. It was simply due to the fact that it was far more profitable to employ people whose wellbeing was not their responsibility.The economist, Adam Smith, in his book The Wealth of the Nation wrote that the work of free men comes cheaper in the end than performed by slaves. This is because Slavery makes the slaves a reluctant labor force and so the slaves feel that their labor is useless as all the profits go to the master as the slaves are not allowed to own anything, not even themselves. Propose that the only reason that the MSP voted for the motion was the fact that it no longer mattered if slavery was banned as the import industry and trade hubs no longer relied on the foul practice to supply them with the commodities such as sugar, Tobacco and cotton.Leaded Alexander-Charles a contemporary of the abolition and a historian wrote it was not by stories of atrocious cruelty that the eyes of Parliament were open to the wickedness of slavery. He went on to show that While the free Neg roes were steadily advancing in number, the slaves were dying, off at a rate which was truly appalling. This is not to regard the other factors as redundant. The role of black people played a crucial accelerator in the economic downfall of slavery as the revolts they took part in cost thousands to quell.This helped make the plantations sees economically viable and contributed to the employment of ex-slaves. However, arguably the bigger role-played by black people was the spread of information about the brutal atrocities and horrible working conditions slaves suffered. Equation helped publicize the issue in his autobiography the interesting narrative. They brought slavery to the attention of the working class majority and slowly but surely changed the opinion of the people. However, I do believe that if slavery were still economically prosperous the important politicians Of the port cities would not have let the bill pass.Before the petitions the politicians believe that the people were on their side. However the series of petitions; firstly of 300,00 and then 3 million helped swing opinion within parliament. This change in opinion also could not of happened without the moral, sociological and theological reform that the age of the enlightenment and French revolution brought. The idea that all men were born equal was a clear and compelling argument for the abolition and it was that kind of thinking which propelled the case for freedom forward. However, I do not believe that the working class had the impact that others eve claimed.Because politicians were a rich landowning elite and did not have to take into account the electorate or constituents opinions as they owned the land their voters lived on. Furthermore, the majority of the MSP were controlled by the trading companies and sadly, like today; the corporations had more power than the people. That aside, they did put pressure on parliament and gave force to the political proponents of abolition. Granville Sharp is a fantastic example of a middle class educated campaigner who helped fight the cases of black slaves as well as founding the society for effecting the abolition of the slave trade in 1787.Men like him both helped to educate the working class and persuade the upper on the importance of abolition. The reason I think the role of the middle class was not as important and was an underlying factor is due to the fact that public opinion was all ready changing due to the role Of black campaigners and the middle class merely accelerated it. However this long-term cause should not be disregarded as many slaves were saved and freed under the legal protection and effort of Mr.. Sharp- slaves who went on to change the opinion of the British public.Another example of a middle class campaigner was Wildflower. Committed and scrupulous, devoted and tireless William fought for the rights of all men and the abolition of the slave trade. William persevered after many failed attempts and although he may not have been the most important factor just like the straw who broke the camels back, Wildernesss bill broke the back of oppression and slavery Because as he said in his impassioned speech to parliament You may choose to look the other way but you can never say again that you did not know. To conclude, I think that the economic factor was the most important and although take a cynical view believe that the years of racism, apartheid and xenophobia after slavery shows that primarily it was not compassion that led to the abolition of slavery but the same greed that led to the industrial revolution in the years that followed. However I concede that even if as Niccole Machiavelli says Politics has no relation to morals. It was the men like Wildflower and sharp, men with more morals than all the p lantation owners combined who were also crucial to the abolition of the vile and disgusting trade.

Clouds Essays - Cloud, The Clouds, Serbian Folklore, Shapeshifting

Clouds Essays - Cloud, The Clouds, Serbian Folklore, Shapeshifting Clouds Clouds I'VE OPENED THE CURTAIN of my east window here above the computer, and I sit now in a holy theater before a sky-blue stage. A little cloud above the neighbor's trees resembles Jimmy Durante's nose for a while, then becomes amorphous as it slips on north. Other clouds follow, big and little and tiny on their march toward whereness. Wisps of them lead or droop because there must always be leading and drooping. The trees seem to laugh at the clouds while yet reaching for them with swaying branches. Trees must think that they are real, rooted, somebody, and that perhaps the clouds are only tickled water which sometimes blocks their sun. But trees are clouds, too, of green leavesclouds that only move a little. Trees grow and change and dissipate like their airborne cousins. And what am I but a cloud of thoughts and feelings and aspirations? Don't I put out tentative mists here and there? Don't I occasionally appear to other people as a ridiculous shape of thoughts without my intending to? Don't I drift toward the north when I feel the breezes of love and the warmth of compassion? If clouds are beings, and beings are clouds, are we not all well advised to drift, to feel the wind tucking us in here and plucking us out there? Are we such rock-hard bodily lumps as we imagine? Drift, let me. Sing to the sky, will I. One in many, are we. Let us breathe the breeze and find therein our roots in the spirit. I close the curtain now, feeling broader, fresher. The act is over. Applause is sweeping through the trees.

The Significance of Using LinkedIn Assignment Example | Topics and Well Written Essays - 5250 words

The Significance of Using LinkedIn - Assignment Example The researcher also revealed the way LinkedIn can be integrated with other networking sites, which are applicable such as online forums, blogs, and tweets. Lastly, the recommendations were provided that revealed ways that the company can reduce the additional costs, which might be required for maximizing exposure such as advertising and premium listings. E-marketing has become one of the significant approaches employed by many companies in conducting business activities in the global market. The globalization era, which is driven by rapid technological advancement, have created varied changes in the way companies are conducting business in the 21st century. E-marketing has become widely incorporated in business activities because it enables companies to interact with their clients and communicate effectively about the services they offer to customers. E-marketing refers to the process of employing digital technologies in order to help entrepreneurs to distribute their products and services effectively across the global market. This method has become widely used than the traditional method because it offers companies significant access to the mass market at a reasonable cost. Therefore, many organizations particularly those, which specialize in dealing with the cloud, recognize the sufficient of using of Internet marketing. Companies offering services by moving their data to cloud services recognizes that selling services like this one does not need to rely on traditional marketing methods but rather use of electronic marketing in the 21st century. This has enabled such companies to employ effective online marketing tools in order to reach their potential targeted customers effective; hence increasing profits.

Discussion Coursework Example | Topics and Well Written Essays - 250 words - 35

Discussion - Coursework Example According to statistics that were produced by International Air Transport Association, the demand for global travel decreased with a percentage of 3.5 in 2009. This according to the department was the largest decrease since World War II (Transtats.bts.gov, 2015). Due to decrease in demand, an imbalance developed between demand for air travel and capacity. Capacity could not be reduced as fast as demand declined. Capacity for the domestic travel increased at the start of the recession since new planes that were ordered months before the recession were coming into service despite the deepening in recession. The reduction in demand lowered the prices of domestic air travel. During the first six months of 2008, there was a change in monthly available seats. Available seat miles increased at an average of 6.7% while load factor decreased at an average of 1.5% (Transtats.bts.gov, 2015). This was an indication that there was growth in the number of seats but the demand for the seats had reduced. Reduction in seats lowered the prices of domestic air travel. Price recovery in domestic airline travel began in late 2009. In addition to the imbalances to demand and capacity, there was an increase in jet fuel prices during economic recovery resulting to increased air passenger

The Plight of the African-American Male Today Speech or Presentation

The Plight of the African-American Male Today - Speech or Presentation Example For African-American women, this means not being able to rely on an African-American man to partner in a stable relationship (Mechoulan, 2010). So they cast a wider net as they attempt to seduce a number of males in the hope that at least one will live up to the ideal. The result is disloyalty from both parties, and the consequence is children born out of wedlock to unknown fathers. The State picks up the slack with government housing, cash, and food for single mothers (Raphael, 2004), but the story does not end there. African-American culture seems to be compromise to some extent by ideals represented in the hip-hop/rap culture The African-American community suffers from consequences of the excessive incarceration rate of males. Having been effectively ostracized from many decent jobs and being without fatherly guidance much of their lives, many African-American males seek respite in illegal enterprises (Raphael, 2004). The street gang becomes the institution that fulfills their needs of both male influence and income. Drugs and violence become the order of the day, and many end up in jail as a result. This is one way the cycle of unemployment and poverty feeds the plight of the African-American community at large.

International expansion for DS Fashion UK LTD

International expansion for DS Fashion UK LTD Strategy is the determination of the basic long term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources for carrying out these goals (Chandler 1962) International Expansion This report is about a company which is a clothes manufacture based in the north east of England in Darlington. This company which is owned by my friends Father and has been established for well over 15 years. Mr Sandhu was employed by a family friend in the 1970s where he gained experience in the clothing sector, he picked up knowledge and skills on how to run the labour aspect of clothing manufacturing. After this he left this job and with his savings opened up his own clothing company in Darlington. At first the distribution channels was limited so they started selling their goods through market stalls. The company employed 20 people but then expanded to more. They specialise in manufacturing clothing for women and children. Their main distributing channel at this time after the market stalls was to small independent retailers across the England and supplying Yours Clothing and recently started producing garments for Lipsy London. At the start of 2011 Mr Sandhu decided to work on a strategy that will increase profits and to go international. The plan was to think of what country labour and materials would be cheap and the day to day running of the business. He had to take into consideration the amount of employees and if he was going to buy a new factory or rent one. He took a numerous amount of trips to India to see which one would be more cost beneficial for him. D S Fashions Ltd strategy is To produce unique high quality goods, through methods which involve cost efficient manufacturing , and enables us to retail our goods to reputable companies at cheap prices, ethically and fairly which benefits all stakeholders To achieve these objectives outlined in the statement above the company had to stick to a certain path, the business environment which affects the profits of the company such as the material, labour, machinery and tax all was considered before a strategic plan was thought about. The clothing manufacturing industry in the UK is changing where more companies are now going abroad to set up factories because the costs are lower to run and cheaper to produce garments. This means there is increased competition from competitors and the external factor needs to be considered, before the move to go international is considered. DS Fashions Ltd used this model to create strategic plan this is what the model looked like: Objectives External factors affecting business PEST Internal factors affecting business SWOT Plan to achieve objectives Implement Plan Review and Evaluate To investigate further and to get a broader picture of what issues can arise a PEST analysis was created which assessed the Political, Economical, Social and Technological factors which could affect the external influences on the international expansion. This is a PEST analysis on the external environment and external influences that could affect the expansion to India. Political War Changes in Import duties VAT rises Better relations between India and UK Economical Inflation Creates new employment opportunities therefore reducing unemployment Beneficial for the UK and Indian economy Social People might not want clothes from India New trends in fashion can contribute to extended clothing lines, which can cause expansion for factory Technological The use of the internet is beneficial because trips to India can be limited, designs can be emailed and video conference can take place from anywhere in the world New machines such as the Vetigraph system which enables cut patterns and makes it accurate and cost efficient as it minimises waste of fabric After this PEST analysis it shows a balanced side of the advantages and disadvantages of the risks and opportunities to move abroad for DS Fashions Ltd, considered in the business environment externally. However even though these environmental risks have been established it is still necessary to do a SWOT analysis on international expansion strategy that could affect the strategic plan being implemented, that is why the strategy needs to be assessed DS Fashions Ltd SWOT is illustrated below. SWOT on DS Fashions Ltd Strategy Strengths Advertising to a new market Bigger market share Attracting new customers Offering something locals cant Weaknesses Different culture Different fashion trends Competing with loads of others competitors in India need to established Opportunities Cheap distribution costs Cheap labour Larger workforce with lower price which means mass productions Quality control which gives good competitive edge Threats Big competitors such as Primark and Matalan has a bigger market share and negotiate better deals as they mass produce garments Deadlines might not be met on time Other companies setting up business in India for fashion trade The analysis clearly outlines positive and negative outcomes on the strategy but the strategy looks more promising for the future, moving to India would be a positive outcome. As the strategy was a way of DS Fashions Ltd to expand to India which could be more cost efficient for them. The SWOT analysis suggests by doing this they can infiltrate a new market and could take a big market share of the fashion industry. Also it suggests by expanding to India they will be able to produce larger quantity of garments, using high quality materials and fabrics. As they will have a larger workforce they will be able to produce garments that need more labour in production, because they will have a bigger and more powerful workforce they will have a bigger turn around period therefore attracting more customers. One of the weaknesses that the SWOT picked up was the difference in culture, however it can also be seen as strength because they could diffuse the two different cultures and create a new m arket, or they could also provide to the smaller minor Asian community within the bigger British western community, thus producing garments to cater for different cultures within the UK and other potential distributors. Opening the production unit in India would mean that they would get cheaper labour; therefore they would be able to invest more into the quality of the fabrics and the quality of the labour, so they would be producing garments of a more higher standard, so they may also be able to enter a higher level market within the fashion industry. Another beneficial factor is that they will be creating more jobs in the Indian community. Michael Porter came up with a concept of a value chain; this chain was made to include the functions which would give core competences over its competitors. The links with suppliers are referred to as upstream linkages and the distributors and customers are downstream linkages. Different organisations have different value chains. Tesco will have a different value chain to Comet the electrical goods retailer. Having an analysis of the value activities helps the organisation identify where there is potential, finding this out they can change activities and improve the way they are run. The way it is analysed is not in isolation but with external linkages too such as distributors and suppliers. Primary Activities Inbound Logistics Operations Outbound Logistics Marketing and Sales Services Efficient links to suppliers Products. Large Shipments, massive warehouses Mass production to exploit economies of scale and experience effects to cut production costs Selection of bulk or large order low cost carriers. Tight controls on inventory levels Little promotion or advertising. Products priced to generate large sales volume Modest after sales service and maintenance. As you can see above these are the primary activities of the value chain, this in relation to DS Fashions Ltd, will have the same structure. Now we will look at the support activities. Support Activities Infrastructure Human Resource Management Technology Development Procurement traditional centralised managerial style with formal procedures and rigid hierarchy:emphasis on cost control Intensive training to emphasize cost saving:encourage employees to look for new ways to improve methods Economies of scale of RD and technology development: process innovation Seek low cost suppliers, use size in bargaining with suppliers The Risks Too much differentiation Buyers become better informed Dilution of brand identification Sustaining perceived distinctiveness Offering more features than customers desire, especially if this is reflected in a premium price Demand becomes more price sensitive, which limits any price premium that may be charged Offering lower priced product-line extensions may adversely affect quality brand image Imitation and product improvement by competitors, or changes in consumer tastes, or changes in technology can all undermine a differentiation strategy Conclusion After looking at DS Fashions Ltd strategy it is quite clear that it is a very positive move forward. This international expansion has been beneficial for the company as well as the consumer and also the workers. Sticking to their ethical and environmental efficiency DS Fashions have scrapped the image of moving to India as a sweat shop and taking advantage of labour to a fair way. Everything has been taken into consideration for this international move and the benefits and rewards are big.

War Poems: Totoy’s War, State of Siege, and War is Kind Essay -- Totoy

â€Å"Totoy’s War† by Luz Maranan, â€Å"State of Siege† by Eric Gumalinda, and â€Å"War is Kind† by Stephen Crane Throughout our history, both recorded and unrecorded, there have been countless violent battles fought. From small skirmishes to full on declarations of war, humans have been involved with battling on another for all the reasons that they have. The only thing alarming is that, as time and technology progresses, the number of casualties and collateral damage have been increasing as well. In addition, the implications to the human mind, brought upon by the excessive violence, can be equally damaging. With that being said, the psychological implications brought upon by war can be reflected in several art forms, such as poetry. War poems usually deals with how the persona of a particular poem, reacts to life altering events such as war. â€Å"Totoy’s War† by Luz Maranan, â€Å"State of Siege† by Eric Gumalinda, and â€Å"War is Kind† by Stephen Crane are just three examples of the many war poems that exist. Each of the poems conveys different messages, as well as utilizing different methods to convey the said message, despite having one common theme. The Fear of the Children â€Å"Totoy’s War† by Luz Maranan is easier to read poem, as compared to the other two poems mentioned. The poem is about the fear that people have during war times and how it affects various people, of all ages. The poem itself has no subliminal message that it wants to portray to its readers and is very direct with the matter of war – no use of metaphors, ironies, or difficult figurative language, whatsoever. The dramatic situation in the poem is that a child, Totoy, came to the persona asking â€Å"Is there a war?† (Maranan 2) with fear in his eyes. The persona then goes into c... ..., as well as the readers. Stephen Crane’s poem in contrast, uses irony to try and convey the message about the ugliness war brings. Eric Gumalinda’ poem on the other hand, is the one that is sort of off-tangent to the two. This poem in particular, shows the readers a glimpse of what is happening on a damaged person’s mind. It shows the readers a first-hand view on what people during war times could do, and all their intentions. Works Cited Crane, Stephen. "War Is Kind by Stephen Crane." About.com Poetry. About.com, n.d. Web. 7 Feb. 2015. . Gumalinda, Eric. Lyrics from a Dead Language poems 1977-1991. Manila: Anvil Publishing Inc., 1991. Print. Santiago, Lillia. In the Name of the Mother: 100 Years of Philippine Feminist Poetry (1898-1989). Manila: University of the Philippines Press , 2002. Print.

Architecture in Nature

Animals and insects have been able to develop solutions to assorted jobs in nature that are still faced by the worlds. The type of constructions that these animals/ insects build has a varied structural system and signifier. Their accomplishments in membrane design, airing, insularity, H2O proofing, drainage etc. are huge.[ 1 ] The grounds why all animals build are to protect themselves from the physical environment and from the other species. So, the architecture of these animals should be strong plenty to protect them from other species and besides should be immune to the physical environment.[ 2 ] To protect from the other species or marauders, these animals build in such a manner that either they submerge with the background or expression like something that can be mistaken for an object that is non nutrient. Protection for a white ant hill from marauders is done wholly by its stuff and that of the nest tubing built by weaver bird is done by its construction.[ 3 ] Temperature control can be seen by comparing the nests of humming birds in the low lands and the 1s in cragged parts. The 1s in low lands have shallow nests without plume liner and the 1s in the cragged parts have deep nests with plume liner. The stats show that when the temperature runing was from 16- 27deg. C outside, inside it was ice chest and about 6 deg. C lesser.[ 4 ] Even the white ant hills have a good thermic insularity due to their midst walls that do non let major fluctuations in the interior conditions. Experiments have shown that though the interior temperature fluctuated with the outer temperature, it was invariably high and damped.[ 5 ] Observations have shown that spider webs in shaded countries faced north-south and those in good illuminated countries confronting east-west. These orientations were majorly to acquire maximal sum of visible radiation to heat them in the shaded countries and the orientation was so in the lighted countries to avoid over heating so they had more clip to capture their quarry.[ 6 ] In countries with high rainfall, particularly the tropical countries, the major issue with the species there is the direction of H2O and protection from deluging.[ 7 ] Like, the termite hills are like lifting columns and capped like a mushroom on the top. And a series of downward directed projections facilitate the tally off of H2O. The chief life country is non at the base of the construction, it is good above the degree of flood H2O.[ 8 ] Connection between the animals and nature can be clearly seen in how they build, like a bird’s nest Tells us about the climatic conditions of the country where it is. It is good accepted that some of the architectural admirations belong to the carnal land, for illustration, beehive is a perfect mix of geometry and construction.[ 9 ] Animals are responsible for some of the most impressive architecture architectural design. They construct in order to transform their environment, better their quality of life, and supply safety and security.[ 10 ] Most of the edifices now a twenty-four hours are cubelike in construction. However, it is non the most ideal in context to nature because it has a really rare happening in nature, so it is non the most efficient or stable construction. The most stable construction is a diamond construction that has a tetrahedron construction that is something like pyramids.[ 11 ] Termites have built the tallest of all non manmade constructions with utilizing simple stuffs like Earth and spit. It is singular to see that these constructions have fantastic thermic conditioning and airing.[ 12 ] Everything in nature is created by a perfect blend of geometry and free flowing signifiers. The range of larning from nature is so much that it can non be understood by one individual, but it besides doesn’t average that we halt our enterprise to research and larn from nature.[ 13 ] The geometry in nature starts from a really basic degree. The diatoms in the saltwaters, snow crystals etc. Snow crystals have a really sharp geometry. They have a start like construction and travel on to organize hexagons. Even with such a chip geometry, no two snowflakes have of all time been likewise.[ 14 ] In nature there are really small groundss of regular hexahedron as geometry, because when it comes to the stableness factor, regular hexahedron is one of the worst thoughts.[ 15 ] In nature, we would loosely sort construction into two: the construction that makes the assorted constituents of nature, that is workss and animate beings ; and the other is the construction created by these constituents. The major in these is the 1 created by animate beings, or the carnal architecture.[ 16 ] The tallest constructions in the carnal universe are built by white ants, who are considered to be the maestro designers of the animal universe. The largest termite hills are found in Australia and Africa. If white ants were of the size of an mean homo, so the comparative tallness of a termite hills would travel up to 2000ft, which is about 180 floors that would be the tallest edifice in the universe.[ 17 ] The Australian and African assortment of termite towers is designed for chilling. These are made up of midst walls to retain wet in and heat outside. There are canals and channels that run through the countries of hill that walls that are porous or have tiny airing holes. These channels and canals are for circulation of air and stale air fumes. The lower most part of these hills is the life and working countries of white ants that is the coolest country.[ 18 ] Architecture gives pattern to construction and construction to model.[ 19 ] Nature is the unfastened book of cognition lifted to cosmic proportions. It is a force of intelligence that dwarfs human comprehension. A force that can uncover the solutions to jobs that have plagued world since the beginning of clip.[ 20 ] Nature is the supreme designer and interior decorator of all living things. And it has had 5 billion old ages clip to practice- to germinate and hone its designs. It is nature that can make constructions that can defy forces 1000s of times its ain weight. It is nature that can make self-acting energy systems that need no mechanical power for chilling and warming. It is nature that can make constructions that adapt and change harmonizing to altering conditions.[ 21 ] By working with nature, non against it, one can do clever designs that can non be damaged by seeking to defy the extremes of nature.[ 22 ] The Yellow Tree House Restaurant, New Zealand was designed by a house named Pacific Environments. It is inspired through many signifiers found in nature -the chrysalis/cocoon protecting the emerging butterfly/moth, possibly an onion/garlic clove signifier hung out to dry. It is besides seen as a lantern, a beacon at dark that merely glows yet during the twenty-four hours it might be a semi camouflaged growing, or a tree garrison that provides an mentality and that offers safety. The program signifier besides has loose similarities to a sea shell with the unfastened ends gyrating to the Centre.[ 23 ] It is a simple egg-shaped signifier wrapped ‘organically’ around the bole and structurally tied at top and bottom, with a round program that is disconnected apart on the axis with the rear floor part raised.[ 24 ] Masdar City Center, UAE, is an approaching undertaking 17 kilometer from Abu Dhabi and is inspired by unflowers that ever face the Sun. It was designed by Laboratory for Visionary Architecture ( LAVA ) . They are elephantine umbrellas, with a design based on the rules of helianthuss that will supply movable shadiness in the twenty-four hours, shop heat, so near and let go of the heat at dark. It isthe world’s first nothing C, zero waste metropolis powered wholly by renewable energy beginnings. The solar powered ‘sunflower’ umbrellas gaining control the sun’s rays during the twenty-four hours, crease at dark let go ofing the stored heat, and open once more the following twenty-four hours. They follow the projection of the Sun to supply uninterrupted shadiness during the twenty-four hours and can be used anyplace in the universe including comeuppances.[ 25 ] Lotus Temple was built in 1986, in New Delhi. The temple gives the feeling of a half-open Nelumbo nucifera flower, afloat, surrounded by its foliages. Each constituent of the temple is repeated nine times.The Lotus temple reaches a tallness of more than 40m. One can see 27 elephantine white petals of marble in a Nelumbo nucifera form, jumping from nine pools and paseos. All around the Nelumbo nucifera are paseos with beautiful curved bannisters, Bridgess and stepss, which surround the nine pools stand foring the drifting foliages of the Nelumbo nucifera. Apart from functioning an obvious aesthetic map, the pools besides help air out the edifice. The Nelumbo nucifera, as seen from outside, has three sets of foliages or petals, all of which are made out of thin concrete shells. The outermost set of nine petals, called the ‘entrance leaves’ , unfastened outwards and organize the nine entrywaies all around the outer annulate hall. The following set of nine petals, called the ‘outer leaves’ , point inwards. The entryway and outer leaves together cover the outer hall. The 3rd set of nine petals, called the ‘inner leaves’ , appears to be partially closed. Merely the tips open out, slightly like a partially opened bud. This part, which rises above the remainder, forms the chief construction lodging the cardinal hall. The top of the construction is a glass and steel roofing as the Nelumbo nucifera is unfastened at the top.[ 26 ] Architect Fariborz Sahba chose Nelumbo nucifera as a symbol for the Bahai temple, as a belief in possible pureness of human spirit and as a metaphor for truth that out of ignorance and force we will originate to make a new age of peace and cosmopolitan brotherhood.[ 27 ] Referencing: [ 1 ]Dissertation: ARCHITECTURE IN NATURE: Lesson FOR HUMANS Pg No. 2 [ 2 ]Dissertation: ARCHITECTURE IN NATURE: Lesson FOR HUMANS Pg No. 18 [ 3 ]Dissertation: ARCHITECTURE IN NATURE: Lesson FOR HUMANS Pg No. 18 [ 4 ]Dissertation: ARCHITECTURE IN NATURE: Lesson FOR HUMANS Pg No. 20 [ 5 ]Dissertation: ARCHITECTURE IN NATURE: Lesson FOR HUMANS Pg No. 21 [ 6 ]Dissertation: ARCHITECTURE IN NATURE: Lesson FOR HUMANS Pg No. 22 [ 7 ]Dissertation: ARCHITECTURE IN NATURE: Lesson FOR HUMANS Pg No. 23 [ 8 ]Dissertation: ARCHITECTURE IN NATURE: Lesson FOR HUMANS Pg No. 24 [ 9 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 2 [ 10 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 3 [ 11 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 4 [ 12 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 5 [ 13 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 15 [ 14 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 16 [ 15 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 17 [ 16 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 26 [ 17 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 31 [ 18 ]Dissertation: SYSTEMS IN NATURE THEIR IMPLICATION ON ARCHITECTURE Pg No. 32 [ 19 ]Architect Eugene Tsui, hypertext transfer protocol: //www.tdrinc.com/architecture.html [ 20 ]Architect Eugene Tsui, hypertext transfer protocol: //www.tdrinc.com/media.html [ 21 ]Architect Eugene Tsui, hypertext transfer protocol: //www.tdrinc.com/media.html [ 22 ]Architect Eugene Tsui, hypertext transfer protocol: //www.tdrinc.com/media.html [ 23 ]hypertext transfer protocol: //www.archdaily.com/16445/yellow-treehouse-restaurant-pacific-environments/ [ 24 ]hypertext transfer protocol: //www.archdaily.com/16445/yellow-treehouse-restaurant-pacific-environments/ [ 25 ]hypertext transfer protocol: //www.newarchitecture.biz/2010/11/masdar-city-center-lava-laboratory-for.html [ 26 ]hypertext transfer protocol: //www.architecture-student.com/architecture/lotus-temple-delhi-innovation-in-architecture/ [ 27 ]hypertext transfer protocol: //www.sahbaarchitect.com/

Writing Tips Metaphors and Similes - Get Writing Tips with Proofed!

Writing Tips Metaphors and Similes - Get Writing Tips with Proofed! Writing Tips: Metaphors and Similes Metaphors and similes are common in creative writing, and both use comparisons to tell us something about the world. However, there are some important distinctions between the two. So, before you dive into the seas of literature, let us offer the life jacket of knowledge as we explain the differences between metaphors and similes. We will apologize in advance for all the nautical imagery, but we do enjoy a theme. What Are Metaphors? Metaphors are words or phrases applied in a non-literal way to make a comparison. For example: The winter sea was a dark blue wasteland stretching to the horizon. Here, the metaphor is calling the sea a â€Å"dark blue wasteland.† The sea is not literally a wasteland; if it were, it would be considerably drier. However, by making this comparison, we can suggest that the winter sea shares qualities with a wasteland (e.g., being inhospitable and empty). The essence of a metaphor is that, even though it is not literal, it is stated as if it were. It is not just a comparison: We are saying that the sea is a wasteland, which looks like a literal statement on the surface, so we have to know that it is a metaphor before we can understand it. Metaphors are common in poetry and literature, but they’re also in some everyday phrases. If we say we are â€Å"all at sea,† for instance, we mean that we’re confused, not literally that we are lost on the ocean! Even the term â€Å"table leg† is technically a metaphor, since â€Å"leg† originally applied to limbs only, but it so common now we don’t even notice it. It is therefore known as a dead metaphor. What Are Similes? While metaphors involve suggesting that something is something else, similes are more modest. If we use a simile, we are only saying that something is like something else. For example: The sky rumbled like an argument in the heavens. Here, we’re not suggesting that there was actually an argument going on; we are simply saying that the thunder reminds us of an argument. Similes therefore use terms such as â€Å"like† or â€Å"as if† to indicate they are not literal (e.g., â€Å"the wind seemed angry† or â€Å"we ate as if we were starving†). Metaphors vs. Similes Ultimately, you don’t need to know the differences between metaphors and similes to use them. However, knowing this is essential if you’re writing about literature for a college paper! Remember: A metaphor involves claiming that something is something else to make a comparison A simile only involves claiming that something is like something else

The o.c

The o.c The O.C., also known as Orange County, California, is an idyllic paradise - a wealthy, harbour-front community where everything and everyone appears to be perfect. But beneath the surface is a world of shifting loyalties and identities, of kids living secret lives hidden from their parents, and of parents living secret lives hidden from their children. The episode 'The lonely hearts club,' directed by Ian Toynton, tells the story of the Cohen, Cooper, and Nichol families, and Ryan Atwood, a troubled teen from the wrong side of the tracks, who is thrust into this world, and who will forever change the lives of the residents of The O.C.The O.C takes place around four central characters, Marissa Cooper, Ryan Atwood, Seth Cohen and summer Roberts as well as other minor characters such as the parents. From Ryan's first moments in Newport Beach, he found himself in conflict with the strict economic and social hierarchy that has existed for generations and doesn't tolerate any invasion from any outsiders.Marissa CooperIn the beginning, his very presence in Newport Beach threatened the security of its inhabitants and their way of life simply because this troubled teenager was unable and unwilling to conform. An example of this is when Ryan tries to reunite Lindsay with her estranged father but his bad boy nature and image gets in the way. We are positioned to see Ryan as the guy from the wrong side of the track as he lies in bed, pulling the blackest up close around him. This makes us see him as vulnerable and to see that pulling the blankets up gives him a sense of protection. His fish out of water status continues to set him apart from the rest as conflict occurs over his social standing. Although it took time...

Three Ethical Theories Essay Example | Topics and Well Written Essays - 1000 words

Three Ethical Theories - Essay Example Much technology thus makes it possible for businesses to track how their employees use the computers, phones and even the copy machines. Utilitarianism approach appreciates the fact the means used in doing something should be justified by the end results. The business owner is thus justified to take any action which may improve the end results, in this situation, an increase in productivity. The company cannot therefore allow a free reign of the employees which allows them to have unrestricted and unmonitored use of the company internet. Free access and use of company services like the internet will end up with a situation in which the employees cease to care about the business they work and lose the aim of increasing productivity and profitability. Utilitarianism ethical perspectives support the actions of the senior management as it will increase productivity in the long run. Deontological This ethical principle focuses more on the rules and responsibilities set forward instead of looking at the final end result. If this approach is used in scenario one, each employee will be provided with rules and regulations that govern internet use while at work. This provides employees with the option of knowing what is expected of them and that every action taken must be supported by a logical reason. Invading the employee privacy to make the employees know that what they are doing is not right cannot be applied with this ethical perspective. Ethical Relativism In ethical relativisms, actions are weighed based on the practises found within a specific setup. There exist no universal way of measuring and evaluating the actions of the senior managers in this scenario to conclude on that it infringes on the privacy of the employees. Suggested approaches Scenario two Different ways people may act (and why): Perspective/ theory that may be applied Possible reactions and explanations to the situation Utilitarian From the overview provided, it is visible that actions made by th e state department officials to inflate the cost of setting the department website created an expensive situation due to the increased costs of operations that were incurred. This action did not produce any good both to the individuals involved and to the state corporation as it increased the cost of operating the website. The end of this action went against the means that was used to acquire it Deontological The methods and steps adopted in doing something are much more important than the final results that we seek to achieve. The staffs who were responsible for the establishment of this site should have weighed their actions and choices, not based on the end results or their individual desires but based on the methods and approach adopted. In a situation where other methods were available to accomplish this task, they should have gone for the cheapest option. Ethical Relativism No standard exist upon which the actions of the employees can be evaluated except the tradition set by t he society. In this society, corrupt deals and lack of integrity is not accepted in whatever means therefore making these actions inacceptable. Scenario two is therefore unacceptable by almost all these ethical theories. Suggested

What is Technology, Green Architecture and Green Electricity Essay - 1

What is Technology, Green Architecture and Green Electricity - Essay Example The whole is undoubtedly a vital components for organization as it upholds security, embeds flexibility and allows corporations to implement a modern IT system. The problem that majority companies faced with the traditional IT infrastructure consists of several problems. One of the critical problems is the fact that it takes high energy costs. In addition, the traditional mainframe networks take too much space. Furthermore, the heat that is generated through these servers must be cooled. In fact, recent studies have found that organizations achieved on average an 18% reduction in their budget from green computing and a 16% reduction in data costs. Hence, green technology should be embraced by organizations because it is cost-effective, flexible, and provides safe process of security protocols. As society progressed to 21st century, the criteria of defining and creating a feasible IT infrastructure continue to be a huge focal point for many companies. As mentioned above, many servers tend to create a huge problem with the traditional IT infrastructure. The problem with this idea is the fact that 90% of the time servers are not fully utilized. In order to combat this huge problem, the IT department attempts to install more applications. However, that is only a â€Å"band-aid† approach to a long-term problem. The result often times is the fact that that this solution is ineffective and unreliable. As the accumulation of factors such as: high energy costs, space issues, and generating heat become a huge issue, companies must seek a new and better solution that is available. Hence, Green technology is a cost-effective solution because it is a revolutionary. Green architecture is highly crucial in 21st century because it allows architectures to create solid foundation of building at a micro level. The concept of nanotechnology has became a crucial aspect for creating architecture since it is a

Not necessary Research Paper Example | Topics and Well Written Essays - 500 words - 1

Not necessary - Research Paper Example After identification of constituencies, objectives should be set and proper communication channels should be adopted for delivering the probable crisis information to the constituencies (Argenti, 2007). According to Fowler, et.al (2007), top level and middle level managers are much more prepared for crisis as compared to employees. Learning is also a part of the crisis preparation. If the organizations are well prepared before occurrence of a crisis, the employees and management learn from their taken actions and also learn to change according to the needs of a new crisis. The management of an organization plays an active role in preparing for a crisis. In learning from crisis events, there are several barriers for organizations. According to Smith and Elliott (2007), crisis should be used as a means for learning, organizations should learn from crisis, about crisis and for crisis. Learning is not an easy process as there are hindrances in learning such as environmental changes, value systems, refusal of expert opinions and ineffective communication (Smith and Elliott, 2007). Corporate communication is an attractive course and I think that I will be able to obtain much more until the end of this course. In a business setting, communication plays a crucial role and its importance cannot be negated in any circumstances. As a student of corporate communication, I have researched about Primo Small goods Company, which is a meat company in Australia. My learning experience with the company was a good one as I was able to assess corporate environment practically. These kinds of assignments are really helpful for students and provide them a chance to get better equipped with skills that will be required in their future lives and careers. Learning is essential for all the students and I feel that the corporate communication course is providing its students with multiple opportunities to learn. Without effective communication, our day-to-day

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Jane Eyre in the Opening 3 Chapters Essay Charlotte Bronte is the author of the novel Jane Eyre about an orphaned girl struggling throughout the novel to achieve equality and to overcome oppression. In the opening 3 chapters, Bronte emphasizes Jane’s loneliness, lack of familial affection and emphasizes her sensitive nature and inner strength. As we witness Jane being punished and neglected at the hands of her unfeeling aunts and left feeling isolated and out of place in her society. Firstly, we are introduced to Jane, hiding reading a book. This establishes her odd and lonely place at Gateshead hall. As not only is she separated from the rest of the reed family but Bronte explains that she is ‘happy’ and ‘feared nothing except interruption’. To feel safe and content only from being excluded from her family signifies jane’s neglected and troubled childhood. This is indicated as a child should want to be surrounded by family and love. for Jane to be living in ‘despair’ by the sense of this seclusion to be ‘obstructed’ implies her inner strength of independence as she’s willing to find a book and read educating herself instead of moping and giving up. And she’s joyful when emphasises her independence and drive to find a book and read rather than mope. ane sitting and reading by herself, not allowed to play with her cousins, establishes her odd and lonely position at Gateshead Hall. Yet her willingness to find a book to read, rather than just moping, establishes her independence.

Case Study Analysis Ryanair The Low Fares Airline Management Essay

Case Study Analysis Ryanair The Low Fares Airline Management Essay The key objective of this report is to critically evaluate the strategy of Ryanair against the backdrop of the European air line industry and the bludgeoning Budget sector, in response to the challenges facing the Industry as a whole and Ryan air in particular also has evaluated the Ryan airs bid for fellow Irish carrier, Aer Lingus. This evaluation is done by using a strategic analysis of environment and the industry as well as the company, present strategic choices recommended new strategic initiatives and areas for improving strategy implementation using Macro-environment analysis, Industry analysis and Internal analysis. The analysis has been done by using significant theories such as PESTEL analysis, Porters five forces, Strategic group model, key success factors and value chain etc. knowledge on Ryanair. Through the Ryanair environmental analysis unproductive strategic decisions have been identified and finally suggest the recommendations to develop Ryanairs competitive gain in the future. (2.0) Introduction This document is based on the case provided; Ryanair the low-fairs Airline which was written by Eleanor OHiggins, University College Dublin, Republic of Ireland in 2007. Ryanair is Europes first and largest law fares airline which started 1985 by Ryan family. (Ryanair website) Its an Irish airline with head office in Dublin and its biggest operational base at London Stansted Airport in the UK (Ryanair Europes greenest airline n.d).Ryanairs has grown steadily to now in the most environmentally friendly way by investing in the latest aircraft and engine technologies which have reduced fuel burn and CO2 emissions and the implementation of certain operational and commercial decisions. According to the case the report has critically evaluated the strategy of Ryanair against the backdrop of the European air line industry and the bludgeoning Budget sector, in response to the challenges facing the Industry as a whole and Ryan air in particular also has evaluated the Ryan airs bid for fellow Irish carrier, Aer Lingus. For this evaluation as a member of the management consulting firm I have provided a strategic analysis of environment and the industry as well as the company, present strategic choices recommended new strategic initiatives and areas for improving strategy implementation using Macro-environment analysis, Industry analysis and Internal analysis from this document to the senior management team of Ryanair. The analysis of this report was done with the support of the provided case information, Ryanair website, industry related information from academic books, journals, websites, and other publicly available secondary data sources. (3.0) Overview of Ryanair Ryanair is a global airline which provides scheduled passenger airline services between Ireland and the United Kingdom. Starting in 1985 Ryanair followed the example of Southwest Airlines. It was set up with a share capital of just  £1 and a new staff base of 25. Since 1985 to now it has grown massively into one of the Europes largest low fare carrier. In 1990 the company suffered a  £20 million loss and was forced to completely restructure and a new management team was brought in headed by Michael OLeary who made major changes to the airline. Ryanair restructured itself and became a low-fares, no -frills carrier. After the next few years Ryan air significantly slashed its fares further and managed to open up many new routes. Today, Ryan Air has destinations in 26 countries with 950 routes. Also the headquartered in Dublin, employs about 4,200 people, operates with a fleet size of 120 Boeing 737-800, carries approximately 35 Mio passengers a year and had a turnover of 1,692.5 Mio in 2006 with a net profitability of about 10% (Mayor, 2007). Furthermore revenue has risen from à ¢Ã¢â‚¬Å¡Ã‚ ¬231 million in 1998 to à ¢Ã¢â‚¬Å¡Ã‚ ¬2,714 million in 2008 and net profits have increased from à ¢Ã¢â‚¬Å¡Ã‚ ¬48 million to à ¢Ã¢â‚¬Å¡Ã‚ ¬480 million, over the same period despite the worldwide recession and the high oil prices. (3.1) Vision Ryanairs CEO, Michael OLeary, has a vision of a world where the fare could drop to nothing as local communities would subsidize the airline to bring a steady traffic of business people and tourists to their region. (Ryanair Report, 1997) Mission Statement Ryanair will become Europeà ¢Ã¢â€š ¬Ã‚ ²s most profitable lowest cost airline by rolling out our proven `low-fare-no-frillsà ¢Ã¢â€š ¬Ã‚ ² service in all markets in which we operate, to the benefit of our passengers, people, and shareholders. (Mayor, 2007) Ryanair aims to offer low fares that generate increased passenger traffic with a continuous focus on cost-containment and operating efficiencies. Moreover Ryanair has main objective and other objectives to stay as the favorable and low cost airline in Europe. (Please Refer Appendix 01). Also refer Appendix 02 for financial analysis. (3.3) Critical Issues Though Ryanair has gone quite well all the way to now I have identified below critical problems through out the case. Major critical issues are; Negative public image due to aggressive CEO and unfriendly staff. Immature handling of sensitive issues such as criticizing politicians, disabled passengers Misleading advertisements and messy website. Unreasonable ancillary charges for example wheelchair charges, check in baggage charges, refund handling charges etc. Leadership issues (4.0) Environmental Analysis Environment has a great impact on functioning of any business. Environmental analysis is the process of monitoring the organizational environment to identify both present and future threats and opportunities that may influence the firms ability to reach its goals. (Certo Peter 1991). Its important to a business to adapt to the environment to be successful hence it needs to be analysis both internal and external environment. (4.1) External Environment Analysis Purpose of an external environment analysis is to identify or develop a finite list of opportunities that could benefit a firm and threats that could be avoided. Firms should be able to respond either offensively or defensively to the factors by formulating strategies that take advantage of external opportunities or that minimize the impact of potential threats. The external analysis can be divided into macro environment and industry analyses. (4.1.1) Macro Environment Analysis There are several influences of macro-environment on Ryanair within their operating countries. Political, Economical, Social, Technological, Environmental and Legal factors had created a considerable impact in macro environment on the performance in a company. This is known as PESTEL Analysis. Please Refer Appendix 03 (4.1.2) Industry Analysis Industry can be defined as a group of organization or business unit producing close substitutes (Fletcher 2003). The aim of this analysis is to assess the industry environment and answer the following questions. Whatre the forces within the industry which are determining the profitability of the industry? Howre the forces changing and expected to change overtime? How will those changes affect future profitability? For the analysis of Ryanair industry environment have used porters five forces model and Strategic group. Please refer the Appendix 04 05 (4.2) Internal Environment Analysis An internal analysis should be conducted in-order to identify the strengths and weaknesses of an organization. It also assist the firm to find-out its resources and capabilities in-order to utilize those resources to the best potential. The main objective of internal analysis for this case is to measure the Ryanairs resources in terms of other major competitors such as Easy jet and South West air lines. For the internal analysis have used value chain model and key successes factors. Please Refer Appendix 06. (4.2.1) Key successful Factors Key successful factors are some of the important factors which are necessary in business. It brings a comparative advantage to the business. It is highlighted that low-cost companies concentrate on offering the lowest prices as the first critical success factor. Although Ryanair had encountered different problems especially in line with its cost structures, the company had been able to survive and grow in the marketplace. They have implemented different marketing strategy to make the company survive in the competition and to gain a competitive position in the airline market.   Ryanair has recognised recently as the most punctual airline between Dublin and London and also recognised as the second largest airline in United Kingdom and Europes largest low-fares airline because of the strategy of it. Technology related Expertise in given industry technology Scientific technology expertise in airline industry Making Internet the primary base of distribution and marketing Distribution related Accurate filling of customers orders A strong network of communication via internet Low distribution cost Marketing related Fast, accurate technical assistance Courteous customer service Clever advertising Manufacturing related Access to adequate supplies of skilled labor A strong brand identity among the buyers Low cost marketing and distribution methods Skills related Superior work power talent Ability to develop new products and product improvements. Expertise in technology Organizational capability Superior information system Experiential top management SWOT Analysis The SWOT analysis given below is to help Ryanair to achieve their mission and objectives by capitalizing on opportunities using their strengths and reducing their weaknesses and threats. Strengths Ryanair is the 1st to launch low cost flights in Europe and has continuously maintained the low fare policy. They have a strong brand image and strong bargaining power in airport deals. Aggressive and Innovative leadership (CEO- Mr. Michael OLeary). Larger market share New fleets results in maximum aircraft utilization. Weaknesses Earn publicity through negative press reporting which affect brand image. Very poor customer relations which is damaging to the success. Low level of understanding for employees Misleading advertisements about ticket fares and destinations. In-flight mobile phones and gambling can deter some customers Opportunities Withdrawal of traditional companies from most of the less traffic intense point to point routes using regional airports. Industry growth in European air travel industry Being an fine choice of most of the market due to recession Threats Upper middle class economy travelers may seek greater value proposition than just low fares. Increasing Prices of Oil Markets and fluctuating currency issues Terrorism Impending legislations for environment protection. Recommendation. The whole analysis has summarized both pluses and minuses in the company. Through examining the Treats and weaknesses the following recommendation could be illustrates. Following strategies can be used to decrease the weaknesses and avoid threats of the company and improve its competitive upgrading. Total Quality Management The low cost strategy has hided the quality of the service. To attract and retain the customers Ryanair has to follow an effective total quality management process. Efficient total quality management values could make a great difference in the service quality. It will not only enhance the quality but also it will increase the productivity. Thus effective quality management will make the brand identity stronger and make a more brand loyalty with in customer base. Competitors Competitors like easyJet, Air Berlin, Basic Air are catering to the value market division and have established slots at some main airports and providing basic cost effective services. Later acquiring the Aer Lingus would increase Ryanairs showings in stock market and faster growth in to the value oriented market segments. Therefore Ryanair need to be more concern about the low price strategy. Customer Relationship Management In the service sector what is important is the satisfaction of the customers. Due to poor facilities and ancillary services Ryanair has lost their customer relationship. Therefore, a strong CRM strategy should be implemented to minimize the weaknesses of the company. Apart from the CRM strategies Ryanair could move on to CSR projects to draw the corporate position to the organization. (7.0) Conclusion Ryanair is the most favorable low fare airline in the Europe and with this they have been successful all the way so far. But now I can conclude from the above analysis that Ryanair have to develop a successful strategy not for only winning the low fare strategy but gaining a stable position in the value segment and in new non-European markets. References Barrett, S., (2000), Journal of air transportation of Transport Management Vol.6, pp. 13-27 (Butterworth-Heinemann; Oxford) David, F. R. (2005). Strategic Management (10th Ed.). NJ:Prentice hall Fletcher, J. (2003). Strategic Management à Ã‚ ¨ study guide and plan. Edith Cowan University. Lynch, R. (2003), Corporate Strategy, 3rd ed., Prentice Hall Financial Times Mayer, S. (2007). Ryanair and its low cost flights in Europe. University of the Sunshine Coast Queensland (Business Faculty). Retrieved April 23, 2010, from http://www.grin.com/e-book/87815/ryanair-and-its-low-cost-flights-in-europe Paul, V. (2007). French Accent Ryanair Slow on Emotion, Retrieved from April 27, 2010, from http://www.brandchannel.com/brand_speak.asp?bs_id=72 Ryanair case study analysis (2009), Retrieved from April 27, 2010, from http://ivythesis.typepad.com/term_paper_topics/2009/04/case-study-analysis-ryanair.html Ryanair and its low cost flights in Europe (2007), Retrieved from April 28, 2010, from http://www.grin.com/e-book/87815/ryanair-and-its-low-cost-flights-in-europe Ryanair Europes greenest airline. (2006). Retrieved from April 28, 2010, from http://www.ryanair.com/en/about/ryanair-and-the-environment (9.0) APPENDIX Appendix 01 Ryanair main objective is to: Offer the lowest fares at all time on all routes: Ryanair main objective is to establish itself as Europes leading low-fares scheduled passenger airline through continued improvements and expanding offerings of its low-fares service. Ryanair other objectives are to; Continue to find ways of reducing costs Though Ryanair has the lowest cost base of any of its competitors Ryanair can continue to lower its cost base as it grows even if at a slower pace. Ryanair 100% online Ryanair expect continuing to use the internet as its primary point of sale and over the next 5 years the aim is to have 100% of bookings via the internet so as to reduce the costly call centers. Increase the Frequency of Existing Routes On the moment Ryanair have an average of 3.88 flights per day per route. This figure, compared to Easyjet and traditional carriers, is very low. It means that Ryanair is losing out on business passengers who need more flexible timetables. If Ryanair can enhance the frequency on some of their routes they possibly will effectively steal some of the passengers from the traditional carriers thus increasing market share. Open New Routes in Europe There are many possible routes still un-served by low-cost carriers. Ryanair can also open routes where the competition is a more expensive for traditional carrier while attracting customers with the cheaper, no-frills option. Develop Its Smaller Continental Operating Bases Ryanair must look to other operating bases to expand their network. Although there is not the same demand outside there is still sufficient demand to make a considerable profit. Source: http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkcd=1HYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkhl =enHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkct=clnkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkHYPERLINK http://webcache.googleusercontent.com/search?q=cache:FfQQcO538yAJ:solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf+http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdfcd=1hl=enct=clnkgl=lkgl=lk) Appendix 02 Financial Analysis Appendix 03 PESTEL ANALYSIS Political In political factor focused on Government stability, Taxation policy, foreign trade regulations and Social welfare policies but in the Ryanair case according to the provided information affected to; Increase of route charge by the government In 2006, airport and handling charges increased by 21%, slower than the growth in passenger numbers, reflecting a net reduction in costs from deals at new airports and bases despite increased costs at certain existing airports such as Stansted. Increase in trade union pressure Some of the countries in Europe have formed a trade-union among each others and due to this it gives the pressure for Ryanair to do business in these countries. Furthermore the Europe Union (EU) has expanded in the past few years and it is a big factor that affects the direction and strategy planning for Ryanair. Government passed The law for carbon emission to aviation industry to compensate further taxes Ryanair replaced its fleet of old aircraft with new more environmental friendly aircraft. The newer aircraft produced 50% less emissions, 45%less fuel burn and 45% lower noise emissions per seat. UK government put on compulsory security measures and restrictions due to terrorism attacks on airlines in August 2006, UK authorities imposed severe security measures at all airports in the face of an alleged imminent terrorist plot to attack up to 10 aircraft on transatlantic routes. Economical According to the Fletcher, 2003; The health of a nations economy affects the performance of individual firms and industries. The economic environment refers to the nature and direction of the economy in which a firm competes or may compete (Fletcher, 2003, M.3, P. 4) Economical Analysis consists of GDP, Price fluctuations, unemployment trends, depreciation of U.S dollars, interest rates and economies of scale etc. In Ryanair case they have affected by; High price ceiling of petroleum products and fuels From 2005 fuel prices are increased and Ryanairs fuel costs represented 35% of operating costs in 2006 compared with 27% the year before. Energy and fuel costs are cause of uncertainty Also jet fuel cost fluctuations are unpredictable and not controllable. Social The socio-cultural environment represents the set of values, ideals and other characteristics that distinguish members of one group from those of another according to the Fletcher, 2003, M. 3, P. 3). Organizations need to be aware of these factors because they can straightly affect the way the organizations manage the operations, more importantly human resources and marketing. Change in the mode of travelling due to the terrorist attacks Because of the terrorists attacks there was a treat that passengers would choose other forms of transport such as trains rather than facing to the inconvenience and expense of checking in luggage and extra time spent in airport security queues. Increase in travelling life style and flying patterns. Technology Many new advances in technologies can affect the way businesses are competing. Technological developments represent a real opportunity for the skillful people who can understand and apply them appropriately. It also helpful to reduce its costs effectively and furthermore can maintain good relationship with customers. Technological analysis consists of new communication technologies, product innovations, new product development and application of knowledge etc. Related to the Ryanair occurred; Technological expansion Ryanair has introduced new technological environmental friendly airlines in order to make profits High fuel efficiency, less noise pollution and lessening of carbon pollution using Boeing 737 planes Ryanair tries to reduce pollution. Web sales/services Ryanair tries completely to do online check-in in the future. Environment This consists of changes in environment that can impact on industries such as tourism and farming etc. nowadays more and more people are concerned about global warming and green house gas effects. According to the case Ryanair affect environment by; Contributing Global warming though Ryanair contribute to the global warming up to some certain they have introduced new aircrafts that reduce fuel burn in 45%. Noise level controls Also they have lower the noise emission in 45% in their new aircrafts. Legal Legal analysis consists of competition law, health and safety, employment law and product safety. As in the case Ryanair affected by; Allegations of misleading advertisement Ryanair accused it of misleading passengers on its website by exaggerating the prices of its competitors in making comparisons. Safety measures; pilots and passengers In July 2006 the Irish high court found out that Ryanair had bullied pilots and forced them to agree to a new contract, pilots had to pay à ¢Ã¢â‚¬Å¡Ã‚ ¬ 15000 for retraining on a new aircraft if they left the airline. In 2006 pilots of Ryanair lodged a pay claim stating that there is significant difference in take home pay between Ryanair and Aer Lingus pilots it also claimed that training pilots were working for nothing. Also the case says Ryanair has charged more money for the insurance than its actual amount. Appendix 04 Porters Five Forces Model. This five forces model is developed by Michael Porter and it described five forces which are Bargaining power of Suppliers, Bargaining power of customers, New entrants, Threat of Substitutes and Competitive Rivalry. These forces have analyzed below according to the Ryanair. Source: http://notesdesk.com/wp-content/uploads/2009/04/porters-five-forces-model.jpg Bargaining Power of Suppliers Aircraft Suppliers Boeing is Ryanairs main supplier. There are only 2 possible suppliers of planes. They are Boeing and Airbus. Fuel Suppliers Price of aviation fuel is straightly related to the cost of oil (Ryanair controls these through hedging Regional and Bigger Airports Regional Airports have little bargaining power as they are heavily dependent on one Airline. Bigger airports, where Ryanairs competitors operate, have greater bargaining power. Ryanairs policy is to try and avoid these airports. Bargaining Power of Customers Low price Customers are price sensitive and they know about the low cost of supplying the service from Ryanair. Distribution power of travel agents was decreasing as prospects used to book tickets from internet or through direct booking. So it was a threat to travel agents, so they employed to offer complete travel solutions to customers. Direct bookings on the Ryanair website has meant that there have been savings in the region of 42.6% in marketing and distribution costs. New Entrants Some barriers to entry there are some regulations when entering to the European countries. High capital investment at the beginning of the new airlines need big financials otherwise there is a threat of losing money. Restricted slot availability makes it more difficult to find suitable airports European countries have many landing slots that were reserved or used by national carriers. Also for new entrants have a need for low cost bases. Threat of Substitutes Other modes of transport the treat of substitutes to the airline industry comes in three main forms. These are road, rail and boat service. Of these, rail would seem to suggest the maximum threat because, certainly around Europe, it offers a brilliant continental service around the main cities that Ryanair fly to. No switching costs for the customer there is no switching cost when changing the traveling mode and there is no close relationship between customers. Competitive Rivalry Most cost advantages can be copied immediately However if any company does choose to race on the same basis as Ryanair there will be heavy pressure on prices, margins and hence on profitability Low frills and low price Ryanair has a benefit over other airlines because their policy of bundling low frills and low prices together means that they are competing for the more price responsive customer. Appendix 05 Strategic Group Model Strategic group is a group of firms in an industry following the same or a similar strategy along the same strategic dimensions. (Fletcher 2003) It consists of competitors competes with similar strategic dimensions such as product, quality, target market, geographical area. Firms are competing directly with the aligned strategic groups as they hold same strategic scope. (Porter 1980) The below graph represent the strategic group analysis for the airline industry. The grouping has been done accordance to the dimensions of quality and price. 1st strategic group This is the basic strategic dimensions of this strategic group and Ryanair provides low cost fares with no frills. Ryanairs major competitor in this strategic group is Easy jet as they contain a similar resource promise in the industry. 2nd strategic group These companies targets the middle class hence they offer fares for a moderate cost and the service contain reasonable quality. The major players in this strategic group are Ethihad, Thai, Qatar and Kuwait air ways. 3rd strategic group: Emirates, British airways and Singapore airways generally targets the high end people. They provide a luxuries service with a high pricing system. According to the Strategic group Model Identifying Strategic group layers would enhance the understanding about the direct competitors, Different bases of competitive rivalry within the strategic group and also the threats and opportunities could be examined very clearly as it narrow downs the major players in the same category.